Intern – ELF Business Development & Brand Management

INTERNAL:

• Close coordination with Sales, Marketing & customer service
• Adapting to the dynamic work environment with new distributor management concepts.
• Understanding the defined marketing action plans for key markets.

EXTERNAL:

• Operating in a high growth market and competitive environment.
• Competition from other lube international and local players affecting our profitability/market shares.
• Awareness about political situation of responsible countries.
• Be watchful of counterfeit activities in responsible countries and coordinate with UAE anti-counterfeit team.
• Adapting to working with mature and organized distributors, as well as new distributors who would need guidance

CORE RESPONSIBILITIES:

Business Development

• Assist in identifying new business opportunities, potential partners, and market expansion areas
• Support distributor engagement activities, including meetings, presentations, and follow-ups
• Collect and analyze sales data, market trends, competitor activity, and customer insights
• Help prepare business proposals, pitch decks, and market entry assessments
• Coordinate with internal teams on ongoing commercial initiatives

Brand Management

• Support execution of brand campaigns, promotions, and product launches in the region
• Ensure consistent use of ELF brand guidelines across marketing materials and channels
• Assist in managing digital and social media content in coordination with marketing teams
• Support POS material planning, visibility audits, and brand activation programs
• Track brand performance KPIs and prepare basic reports and presentations

Sales Support

• Assist in managing and coordinating sales activities across the countries as assigned.
• Follow-up on action points discussed in review meetings
• Support coordination of training sessions, and customer engagements

Performance Tracking

• Follow up with distributors to use the digital portals/ distributor management online portal/tools – mylubportal and sending reports timely.

COMPANY OBJECTIVES:

• Support ELF growth by strengthening brand presence and developing strategic initiatives across assigned markets
• Grow ELF business in each destination and provide all the required tools in order to make Elf an established brand
• Provides hands-on exposure to distributor management, market analysis, brand execution, and go-to-market activities.
• Ensure brand guidelines and Group’s HSE guidelines are followed

ACCOUNTABILITIES

• Strict adherence and compliance towards Group HSE Charter & MAESTRO requirement and affiliate’s HSEQ Policy, Compliance Procedures & specific rules & regulations applicable to the area of activity always.
• Ensure full adherence to the company’s compliance program, its policies and procedures including economic sanctions and export control in all professional activities.
• Promptly notify the compliance officer/economic sanctions referent of any instances of noncompliance or violations of economic sanctions or export control that comes to my attention.
• Timely Implementation of Sales & marketing programs and activities to support Elf growth.
• Ensuring sustainable brand building of Elf in the respective countries, as per TEMME strategy, Global strategy
• Ensuring DMS+ and Distributor Online Portal is rolled out and status reviewed with all distributors half-yearly.
• Demonstrates exemplary conduct, rigor, vigilance, and professionalism regarding HSE in all their activities.
• Analyse the secondary sales reports, promotional feedback provided by distributor.
• Ensure cohesive communication and coordination with all support functions: Supply chain, Marketing, Technical, Customer Service, etc.

Knowledge:

• Strong academic performance and a basic understanding of sales & marketing principles and strategies
• Strong interest in business development, brand management, and FMCG/automotive industries

Skills:

• Good analytical, communication, and presentation skills
• Proficient in MS Excel, PowerPoint, and basic data analysis
• Self-driven, detail-oriented, and eager to learn in a fast-paced environment
• Ability to work with multicultural teams across regions
• Proficiency in using social media platforms and digital marketing tools, Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to conduct market research and analyze data.
• Creativity and innovation in developing marketing campaigns and content.
• Attention to detail and ability to multitask effectively.
• Team player and accountability.

Language

• Proficiency in English is a must (write, read & speak).
• Arabic and French language proficiency is an added advantage.

Education:

• Degree in Business Administration, Marketing or related field