We are looking for a creative and detail-oriented Content Writer with expertise in SEO-driven content creation and email marketing campaigns. The ideal candidate will be responsible for producing engaging, high-converting, and search-optimized content that supports our digital marketing goals, improves organic visibility, and drives email engagement.
Key Responsibilities:
- Research, plan, and write high-quality SEO content including blogs, articles, landing pages, and website copy.
- Develop persuasive and targeted email marketing content (newsletters, promotional emails, drip campaigns).
- Conduct keyword research and optimize content to improve rankings and visibility on search engines.
- Collaborate with the marketing team to align content strategies with business objectives.
- Write compelling subject lines, preview text, and CTAs to increase email open and click-through rates.
- Repurpose content across digital channels (blogs → emails, emails → social media).
- Stay updated with SEO best practices, email marketing trends, and content performance analytics.
- Proofread, edit, and ensure content accuracy, consistency, and brand voice.
Requirements:
- Bachelor’s degree in Marketing, Communications, English, or related field.
- Proven experience as a Content Writer with a portfolio showcasing SEO-friendly and email marketing content.
- Strong understanding of SEO principles (keyword placement, meta tags, linking strategies, etc.).
- Experience with email marketing tools (e.g., Mailchimp, HubSpot, ActiveCampaign).
- Excellent command of English (grammar, tone, storytelling, and persuasion).
- Ability to conduct thorough research and adapt writing style for different target audiences.
- Familiarity with Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, or similar) is a plus.
- Strong time management and organizational skills.
- Basic understanding of HTML/CSS for email formatting.
- Knowledge of A/B testing for email campaigns.
- Experience in SaaS or technology-related content writing.
Job Type: Full-time
Work Location: In person