Key Responsibilities:
- Strategy Development:
- Develop and implement digital marketing strategies aligned with company goals.
- Conduct market research and understand target audiences.
- Identify marketing and growth opportunities.
- Campaign Management:
- Create and execute campaigns across various digital channels (e.g., email, social media, paid advertising, SEO).
- Manage paid advertising campaigns (e.g., Google Ads, social media ads).
- Develop and implement content marketing strategies.
- Manage social media profiles and content.
- Data Analysis and Optimization:
- Measure and analyze campaign performance using data and analytics tools.
- Identify areas for optimization and improvement.
- Use insights from past campaigns to optimize future ones.
- Content Creation:
- Create engaging and relevant content for various platforms (e.g., website, social media, email).
- Optimize website content for search engines (SEO).
- Other Responsibilities:
- Stay up-to-date with the latest digital marketing trends and best practices.
- Collaborate with other teams (e.g., sales, product).
- Manage and track marketing budgets.
- Communicate effectively with clients and stakeholders.
- Research advertising trends and competitor activities.
- Maintain and optimize company blogs.
Skills and Qualifications:
- Technical Skills:
- Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms).
- Understanding of SEO/SEM principles.
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
- Knowledge of CRM systems.
Job Type: Full-time
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person