Role Overview
We’re looking for a Junior Off-Page SEO Specialist to build high-quality backlinks, strengthen our domain authority, and support organic growth through ethical, white-hat tactics. You’ll manage outreach, prospecting, and relationship building with publishers while tracking performance and learning fast.
Key Responsibilities
- Execute white-hat off-page strategies (digital PR, guest posts, niche edits, resource link outreach).
- Prospect and qualify backlink opportunities (relevance, traffic, DR/DA, spam score).
- Run end-to-end outreach: list building, personalized pitches, follow-ups, negotiations.
- Maintain publisher/partner lists and keep cost & deliverables updated.
- Monitor backlink profile health; flag toxic links and support disavow when needed.
- Track competitors’ link strategies and identify gaps/opportunities.
- Collaborate with the content team on linkable assets (guides, data pages, tools).
- Report weekly on links acquired, outreach throughput, and impact on rankings/traffic.
- Stay current with Google Spam policies, Helpful Content guidelines, and algorithm changes.
Must-Have Qualifications
- 1–2 years hands-on Off-Page SEO/link building experience.
- Proficiency with Ahrefs, SEMrush or Moz; comfort with Google Search Console & Sheets.
- Strong research skills (prospecting, vetting), clear written communication, and organized follow-ups.
- Understanding of E-E-A-T, anchor text strategy & link velocity
- Ethical, results-driven approach (no PBNs or spam tactics).
Nice-to-Have
- Experience with BuzzStream, Pitchbox, Hunter, Majestic, Screaming Frog.
- Basic content briefing/editing skills to support guest posts.
- Industry familiarity with travel/tourism, visas, flights, or destination content (plus).
Job Types: Full-time, Temporary
Pay: Rs30,000.00 - Rs35,000.00 per month