Junior Performance Marketing Executive

Location: First Floor, STC Building, Beaconhouse National University, Road, Chanar Courts, Lahore (On-site)
Company: Ingenious Concepts

Ingenious Concepts is looking for a Junior Performance Marketing Executive who is passionate about paid advertising, data-driven marketing, and digital growth. If you're eager to learn, optimize campaigns, and work across multiple advertising platforms, we'd love to have you on our team.

Key Responsibilities
Performance Marketing

• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, LinkedIn Ads, and other digital advertising platforms.
• Monitor campaign performance and optimize for leads, sales, ROAS, CTR, CPC, and conversions.
• Conduct audience research, targeting, retargeting, and lookalike audience creation.
• Perform A/B testing for creatives, copy, and landing pages.
• Manage campaign budgets and ensure efficient ad spend.

Analytics & Reporting

• Track campaign performance using Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, and relevant.
• Prepare weekly and monthly performance reports.
• Analyze campaign data and provide actionable recommendations for improvement.
• Monitor pixels, conversion APIs, and event tracking.

Strategy & Optimization

• Research industry trends and competitor advertising strategies.
• Collaborate with the creative team on ad creatives and campaign messaging.
• Optimize landing pages and funnels for better conversion rates.
• Stay updated with the latest platform updates and advertising best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Media Sciences, or a related field.
• 6 months to 2 years of experience in Performance Marketing.
• Hands-on experience with:
• Meta Ads Manager
• Google Ads
• TikTok Ads
• LinkedIn Ads (preferred)
• Basic understanding of Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
• Knowledge of conversion tracking, remarketing, and campaign optimization.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.

Preferred Skills

• Experience with Shopify, WordPress, or landing page builders.
• Familiarity with AI tools for ad copy, creative generation, and campaign optimization.
• Basic knowledge of SEO and digital marketing funnels.
• Google Ads or Meta Blueprint Certifications are a plus.

What We Offer

• Competitive salary package.
• Hands-on experience managing local and international brands.
• Professional growth and continuous learning opportunities.
• Exposure to AI-powered marketing tools and automation.
• Collaborative and innovative work environment.

If you're passionate about Performance Marketing and want to build a career in paid media, we'd love to hear from you.

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• This is an ONSITE job, are you willing to commute to this location Daily? Our Office Location is First Floor, STC Building, Beaconhouse National University, Road, Chanar Courts, Lahore.

Education:

• Bachelor's (Preferred)

Work Location: In person