Junior Product Marketer

Key Responsibilities

• Support GTM planning and execution for new and existing products and services across all pillars
• Assist in defining target audiences, messaging, positioning, and launch strategies
• Help create and update product collateral, campaigns, and marketing content including email campaigns, social media posts, infographics, case studies, and whitepapers
• Monitor digital marketing campaigns and suggest improvements for demand generation
• Support reputation management initiatives and ensure consistent brand messaging
• Conduct market and competitor research to inform marketing strategy
• Collaborate with sales, marketing, and product teams to align GTM strategy with demand generation and sales enablement
• Help interpret campaign metrics and provide insights for optimization
• Assist in developing and maintaining content calendars and marketing timelines
• Contribute ideas for creative campaigns, messaging, and positioning

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 1–3 years of experience in marketing, product marketing, GTM planning, or demand generation, preferably in B2B services
• Strong written and verbal communication skills with the ability to adapt messaging for different audiences
• Familiarity with marketing automation platforms (HubSpot, Outplay, or similar) and social media channels
• Analytical mindset and attention to detail
• Self-starter with a collaborative mindset and eagerness to learn

Preferred Skills

• Knowledge of BPO, professional services, or tech-enabled services marketing
• Understanding of GTM planning, product launches, and campaign rollouts
• Basic knowledge of SEO, paid media campaigns, and content marketing strategies
• Ability to create presentation decks or simple visuals in PowerPoint or Canva

Why Join Us

• Exposure to GTM planning and execution across multiple service pillars
• Hands-on learning and mentorship from experienced marketing and product teams
• Career growth opportunities in product marketing, digital demand generation, and B2B marketing

What We Offer

• Market competitive salary
• Career Growth
• Learning & Development
• Provident Fund
• EOBI
• Paid Leaves
• Medical Coverage (IPD)
• Life Insurance

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