Key Account Executive

Job Purpose

The Key Accounts Executive supports the management and growth of strategic FMCG accounts by executing commercial plans, coordinating with internal teams, and ensuring excellent day-to-day account operations. The role focuses on sales execution, promotions, reporting, and relationship management at an operational level.

Key Responsibilities

Account Support & Execution

• Support assigned key accounts in line with agreed commercial strategies
• Execute promotions, price changes, and product listings as per account plans
• Maintain regular contact with buyers, merchandisers, and store-level teams
• Follow up on orders, deliveries, and service-related issues

Sales & Operations

• Track sales performance (sell-in / sell-out) against targets
• Ensure product availability, correct pricing, and shelf visibility
• Coordinate with distributors and field teams to execute in-store activities
• Support new product launches and seasonal campaigns

Reporting & Analysis

• Prepare weekly and monthly sales reports for key accounts
• Monitor stock levels, forecasts, and promotional performance
• Collect market intelligence and competitor insights
• Highlight risks and opportunities to the Key Account Manager

Cross-Functional Coordination

• Liaise with supply chain, finance, marketing, and operations teams
• Support account documentation including contracts, listings, and agreements
• Assist in preparing customer presentations and business reviews

Key Requirements

• 1–3 years of experience in FMCG sales, key accounts, or trade marketing
• Exposure to modern trade, grocery chains, or large distributors
• Experience in food, beverage, or consumer goods categories is a plus