Key Account Manager- Events & Expo

Position Overview

The Key Account Manager – Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors

Key Responsibilities

A. Client Relationship Management

• Serve as the primary point of contact for key clients.
• Build strong client relationships and ensure satisfaction.
• Conduct meetings, presentations, and follow-ups.
• Understand client objectives and deliver solutions.

B. Business Development & Revenue Growth

• Identify new business opportunities in events & expo.
• Prepare proposals and commercial offers.
• Achieve revenue targets.
• Provide forecasts and market insights

C. Project Coordination & Execution

• Coordinate with production, design, operations, and logistics teams.
• Monitor timelines, budgets, and deliverables.
• Attend site visits and event days.
• Ensure all approvals and documentation are completed.

D. Key Account Growth & Strategy

• Develop account plans to expand portfolio.
• Conduct market and competitor analysis.
• Support marketing and networking activities.

E. Contract & Financial Management

• Negotiate pricing and payment terms.
• Ensure timely invoicing and collection.
• Coordinate financials with finance department.

F. Reporting & Documentation

• Maintain CRM/ERP records.
• Prepare weekly reports and visit logs.
• Document client feedback and improvements

Requirements

• Bachelor’s degree in Business, Marketing, or Events.
• 3–7 years of experience in events/exhibitions.
• Strong understanding of event production and operations.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects.
• Proficient in MS Office and CRM systems.

4. Key Skills & Competencies

• Client Management
• Sales & Negotiation
• Project Coordination
• Strategic Account Development
• Time Management
• Problem Solving
• Communication & Presentation

Work Conditions

• Office-based with client meetings and site visits.
• Available during event build-up and dismantling.
• Flexible hours during peak periods.

KPIs

• Monthly revenue
• Client retention
• New accounts
• Project satisfaction score
• Profitability
• Payment collection timeline
• Proposal accuracy