Lead – Ad Operations (Branding)

Role Overview:
The Lead – Operations (Branding) is a strategic role responsible for overseeing all branding campaign executions across Display, Video, CTV, Native, In-App, and Rewarded Video formats. Campaigns are executed through Managed Services, Xaprio DSP (our proprietary platform), and Deal Desk.

This role requires a blend of operational leadership, technical understanding, and strategic thinking to ensure flawless campaign delivery, infrastructure improvement, and team performance across global markets.

Key Responsibilities:

• Lead the Branding Operations team managing Display, Video, CTV, Native, In-App, and Rewarded Video campaigns.
  
• Ensure timely setup, optimization, and delivery across Managed Services, Xaprio DSP, and Deal Desk.
  
• Collaborate with Client Servicing and Sales teams to convert briefs into executable campaigns and measurable outcomes.
  
• Work with Product and Tech teams to improve campaign infrastructure, workflow automation, and delivery systems.
  
• Take complete ownership of delivery, quality, revenues, and P&L for the Branding vertical.
  
• Manage deal activations and pacing across The Trade Desk (TTD) and DV360 - expertise with both is mandatory.
  
• Ensure adherence to brand safety, viewability, and fraud protection using tools like IAS, MOAT, Pixalate, and Human.
  
• Drive innovation by adopting new ad formats, contextual capabilities, and data-driven optimization methods.
  
• Build, mentor, and grow a high-performance operations team aligned with business and client goals.
  
• Work closely with the Marketing team to help promote Xapads’ branding offerings through case studies and success stories.

Requirements

• 7–9 years of experience in Programmatic or Digital Advertising Operations (Branding vertical).
  
• Proven expertise in Display, Video, CTV, Native, and In-App campaign management.
  
• Proven expertise in Deals setup, management, and optimization across TTD, DV360, Amazon DSP, and similar platforms.
  
• Strong understanding of Programmatic Guaranteed (PG), PMP, and Open Exchange delivery models.
  
• Knowledge of adtech ecosystem - DSPs, SSPs, Deal IDs, and measurement tools.
  
• Proficiency in campaign pacing, optimization, bid log analysis, and troubleshooting.
  
• Experience working with global markets - US, UK, Russia/CIS, MENA, SEA, APAC, LATAM.
  
• Strong communication and leadership skills; proven ability to manage teams and cross-functional coordination.
  
• Analytical mindset with focus on data accuracy, performance, and process hygiene.

What We Offer

• Opportunity to lead Branding Operations for one of India’s most awarded adtech companies.
  
• Work across Xaprio DSP, Deal Desk, and other proprietary platforms.
  
• Exposure to global markets and top-tier agencies and brands.
  
• A culture that values innovation, accountability, and collaboration.