Lead Campaign & Operation Specialist

About Us

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Role Overview

We are seeking a highly motivated and detail-oriented Campaign & Operation Lead to join Bybit’s global marketing team. This role will be responsible for planning, executing, and optimizing marketing campaigns across multiple regions and channels. The ideal candidate should have strong project management skills, solid understanding of crypto/fintech products, and the ability to coordinate with cross-functional stakeholders to deliver impactful results.

Key Responsibilities

Campaign Planning & Execution

• Design and launch global marketing campaigns (trading competitions, product launches, Earn/DeFi events, etc.) aligned with Bybit’s growth strategy.
• Develop campaign roadmaps, timelines, and execution plans.

Cross-Functional Collaboration

• Work closely with product, design, BD, operations, and regional marketing teams to ensure smooth campaign rollout.
• Align global campaigns with local market adaptations (e.g., EU, SEA, Latam).

Performance Monitoring & Optimization

• Track campaign KPIs (registrations, eFTD, trading volume, DAU, ROI).
• Analyze user behavior, conversion funnels, and engagement to refine campaign strategies.

User Growth & Engagement

• Create promotional mechanics (bonus, rewards, referral programs) that enhance user acquisition and retention.
• Manage campaign-related communication (push, email, social, in-app).

Compliance & Risk Management

• Ensure campaigns comply with regulatory guidelines across different regions.
• Proactively identify risks (fraud, abuse, user complaints) and coordinate mitigation plans.

Qualifications

• Operations role experience in cryptocurrency trading platforms or Web3 marketing .
• 3–5+ years of experience in campaign operations / marketing project management (crypto, fintech, or internet industry preferred).
• Strong analytical ability with hands-on experience in campaign performance measurement and reporting.
• Excellent project management and communication skills , able to manage multiple stakeholders under tight deadlines.
• Familiarity with digital marketing channels (social media, affiliates, KOLs, email, in-app).
• Fluent in English (additional languages such as Japanese, Spanish, or Chinese are a plus).

Nice to Have

• Understanding of user lifecycle operations (onboarding → activation → retention → reactivation).
• Knowledge of gamification mechanics (leaderboards, missions, rewards).
• Previous involvement in global campaign launches with multi-regional coordination.

Why Join Us:

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.