Lead-Digital & Omni(Jewellery)

Job Requirements

Role: The individual will own the enterprise-wide digital and omni-channel growth strategy, positioning marketing as a core commercial driver of the brand’s future. This leader is accountable for online and assisted revenue, customer acquisition, lifetime value, and omni-channel conversion, while safeguarding the brand’s premium positioning, trust, and jewellery heritage.

Reporting into the CMO, this role operates at the intersection of brand, revenue, technology, and retail, integrating performance marketing, e-commerce, CRM, content-led commerce, and store enablement into a unified, scalable growth engine.

Key Responsibilities

1. Enterprise Omni-Channel Growth Strategy

• Define and lead the long-term omni-channel growth vision and roadmap, aligned to corporate strategy and brand ambition.
• Translate brand equity into measurable, scalable digital and omni-channel revenue growth.
• Own customer journey architecture across digital discovery, e-commerce, assisted selling, and store purchase.
• Ensure a consistent, premium brand experience across all customer touchpoints.

2. Digital & Omni-Channel Revenue Ownership

• Own digital and assisted commerce revenue outcomes, with accountability for annual plans, forecasts, and growth trajectories.
• Drive e-commerce P&L performance, including traffic quality, conversion, repeat purchase, and margin considerations.
• Partner with Merchandising, Supply Chain, Finance, and Retail to ensure commercial alignment across pricing, inventory, fulfilment, and store execution.

3. Customer Acquisition & Growth Economics

• Set the enterprise acquisition and growth investment strategy, including channel mix, budget allocation, and efficiency targets.
• Optimize CAC, ROAS, and long-term customer value, especially for high-consideration jewellery purchases.
• Scale acquisition engines aligned to bridal, festive, and gifting demand cycles, while reducing dependency on short-term performance levers.

4. Content-Led Commerce & Brand Monetization

• Own the strategy that converts brand storytelling into revenue, across product experiences, collections, and occasions.
• Ensure digital experiences communicate craftsmanship, certification, trust, and value transparency.
• Align Brand Marketing and Commerce teams to ensure campaigns are designed for conversion, not just awareness.

5. CRM, Lifecycle & Customer Equity

• Define and lead the enterprise customer lifecycle strategy, maximizing lifetime value and loyalty.
• Drive personalization at scale for bridal, high-value, repeat, and gifting segments.
• Position loyalty, referrals, and reactivation as strategic growth assets that compound over time.

6. Retail Enablement & Online-to-Offline Growth

• Establish omni-channel operating models that convert digital demand into store productivity.
• Enable assisted selling through data, digital tools, and customer insight integration.
• Own KPIs for online-to-offline conversion, store-assisted digital sales, and cross-channel attribution.
• Design and execute hyperlocal marketing strategies using geo-targeted media, store-specific content, and community partnerships including the asset bank specific for the region.
• Partner with regional and store teams to drive walk-ins through localized digital campaigns (Google, Meta, maps, WhatsApp, and local platforms).
• Measure and optimize hyperlocal ROI through footfall attribution, lead-to-store conversion, and assisted selling metrics.

7. Marketing Technology & Future-Ready Platforms

• Own the digital growth and marketing technology vision, ensuring scalability, data integrity, and ROI.
• Oversee e-commerce, CRM, marketing automation, analytics, and attribution platforms.
• Champion adoption of AI-driven personalization, virtual try-ons, and emerging commerce technologies.

8. Analytics, Governance & Executive Influence

• Establish executive and board-level reporting on digital revenue, customer health, and growth efficiency.
• Use data and business insight to guide investment decisions, trade-offs, and strategic prioritization.
• Act as a key thought partner to the CMO and executive leadership on digital transformation and growth strategy.

9. Leadership, Organization & Culture

• Build and lead a senior, cross-functional organization across performance marketing, e-commerce, CRM, content commerce, and analytics.
• Develop leadership bench strength and future-ready capabilities.
• Create a culture that balances brand excellence, commercial rigor, and customer obsession.

Work Experience

Qualifications & Experience

• MBA or Master’s degree in Marketing, or Business preferred
• 10–15+ years of experience in, Digital marketing and e-commerce leadership, Omni-channel or D2C businesses
• Experience in jewellery, luxury, fashion, or premium retail ( strongly preferred)
• Proven track record of driving marketing-led revenue growth

Core Skills & Competencies

• Omni-channel and e-commerce strategy
• Performance and growth marketing
• CRM and lifecycle marketing
• Content-led commerce
• Strong analytical and commercial acumen
• Cross-functional leadership and stakeholder management