Lead Generation Specialist - Digital Marketing B2B Services

We are seeking an experienced Lead Generation Specialist to identify, qualify, and schedule appointments with potential clients for our digital marketing services. This is a based in Lahore with direct impact on company revenue growth. You'll work during hours that overlap with US business hours and be a critical part of our sales pipeline.

Responsibilities

• Research and identify 100-150 qualified prospects monthly on LinkedIn
• Send 20-30 personalized connection requests daily to business owners and decision-makers
• Engage with prospects' content and build relationships before pitching
• Use Sales Navigator to identify warm leads and opportunities
• Track all interactions in CRM system
• Make 40-60 outbound calls daily to US small businesses during Houston business hours
• Follow proven scripts while personalizing approach
• Handle objections and qualify leads based on established criteria
• Schedule discovery calls and consultations with qualified prospects
• Execute email campaigns to targeted prospect lists
• Engage in relevant Facebook groups and online business communities
• Respond to inquiries from social media and website
• Follow up with warm leads through multiple touchpoints
• Maintain accurate records of all prospect interactions in CRM
• Provide weekly reports on outreach activities and results
• Participate in weekly strategy calls with US management
• Continuously update prospect status and lead scoring
  
  

Qualifications

• 2-4 years of B2B lead generation or sales experience
• Proven track record generating qualified appointments or leads
• Excellent written and verbal English communication (will be tested)
• Experience with LinkedIn Sales Navigator or similar prospecting tools
• Comfortable making cold calls to US-based businesses
• Familiarity with CRM systems (HubSpot, Salesforce, Zoho, or similar)
• Self-motivated with ability to work independently
• Available to work during US business hours (evening/night shifts in Pakistan)
• Experience in professional services and marketing industries
• Knowledge of US business culture and communication styles
• Experience with email marketing platforms
• Understanding of B2B sales cycles and lead qualification
• Previous experience working with US-based companies
• Familiarity with digital marketing terminology
• Experience with appointment setting for high-ticket services
  
  

Benefits

• Performance-based earnings with uncapped commission potential
• Paid training on US business culture and our services
• Career growth opportunity as we expand (potential to lead a team)
• Work from home with flexible environment in hybrid arrangement
• Annual performance reviews with salary adjustment potential
• Bonus for employee referrals who are successfully hired