Lead Performance Marketing & Paid Media

TitleLead Performance Marketing & Paid MediaApply beforeMar 16, 2026CityKarachiResponsibilitiesLead and manage Paid Media, Content, Boosting, CRM, and Executive teamsEnsure seamless coordination between acquisition, retention, and community teamsDevelop and execute performance marketing strategies aligned with revenue goalsLead seasonal campaigns, product launches, and full-funnel initiativesDrive scalable growth across all digital brands and platformsOversee campaigns across Meta (Facebook & Instagram), Google, and YouTubeReview media plans, scaling strategies, and budget allocationEnsure platform governance, access control, and best practicesManage iZooto push notifications, email marketing, and lifecycle campaignsAlign acquisition and retention strategies for sustainable growthMonitor ROAS, CAC, MER, CVR, and overall sales contributionReview weekly and monthly performance reports, present insights to leadershipEnsure optimal utilization of marketing budgetsConduct performance reviews and capability-building initiativesRequirements Education: Bachelor's degree (BS/BBA) or equivalent qualificationBenefits

• Excellent Salary
• Medical Insurance
• Annual Leaves
• Provident Fund
• EOBI
• Annual Bonus
• Sick Leaves
• Casual Leaves