SMO Executive (Social Media Optimization)

Position Overview:

We are seeking a creative and strategic SMO Executive to manage and optimize our social media presence across Instagram, TikTok, Pinterest, and Facebook. The primary goal is to drive organic traffic to our e-commerce stores, increase brand awareness, and create high-authority "Social Signals" that support our overall SEO strategy. You will be responsible for turning our premium jackets into trending topics.

Key Responsibilities:

• Platform Optimization: Fully optimize social media profiles (Bio, Links, Highlights) for our brands.
• Content Scheduling & Distribution: Manage a daily posting calendar, ensuring high-quality images and videos of products are shared at peak engagement times.
• Engagement & Community Building: Actively engage with followers, reply to comments, and participate in niche-relevant groups (e.g., Cosplay communities, Biker groups) to drive organic interest.
• Viral Trend Integration: Monitor trending audios, hashtags, and challenges (specifically on TikTok and Reels) and adapt our jacket collections to fit these trends.
• Pinterest SEO: Create and optimize "Shoppable Pins" with keyword-rich descriptions and Alt-text to drive long-term referral traffic.
• Social Catalog Management: Sync and manage the Facebook and Instagram Shop catalogs to ensure seamless "Click-to-Buy" journeys.
• Social Signaling for SEO: Strategically share blog posts and new product launches to generate social shares, which help Google recognize our brand's authority.

Required Skills & Qualifications:

• Experience: 1–2 years of experience managing social media for an E-commerce/Apparel brand.
• Visual Aesthetics: A strong eye for photography and basic video editing skills (CapCut/Canva) to create engaging Reels and TikToks.
• Platform Expertise: Expert knowledge of Instagram, TikTok, Pinterest, and Facebook algorithms.
• Strategic Tagging: Knowledge of "Social SEO"—using keywords in captions and hashtags so posts appear in social search results.
• Communication: Excellent English writing skills for crafting bold, "Rock and Roll" energy captions that resonate with customers in the USA, UK, and Australia.
• Analytical Mindset: Ability to track social traffic using GA4 and platform-specific insights to see what content actually drives sales.

Key Performance Indicators (KPIs):

• Referral Traffic: The volume of organic traffic hitting the website from social platforms.
• Engagement Rate: Likes, shares, and comments relative to the follower count.
• Community Growth: Monthly increase in relevant, organic followers.
• Content Reach: Number of unique users seeing our products via trending hashtags and Explore pages.

Why this matters for Redcube?

In the world of premium jackets, customers buy with their eyes. An SMO Executive ensures that when someone searches for a "Celebrity Leather Jacket," they’ve already seen it looking cool on their Instagram feed.

For apply share the resume on hyder@tekhero.pk

Job Type: Full-time

Pay: Rs30,000.00 - Rs35,000.00 per month

Work Location: In person