Lead System Analyst

Job Summary:

We are seeking a detail-oriented and technically skilled Digital Analyst with hands-on experience in Google Tag Manager (GTM) to support our digital analytics initiatives. The ideal candidate will be responsible for implementing and managing tracking solutions, ensuring accurate data collection, and enabling actionable insights across web and digital platforms.

Key Responsibilities:

• Implement and manage Google Tag Manager containers across multiple websites and platforms.
• Collaborate with marketing, product, and development teams to define tracking requirements.
• Create and maintain tags, triggers, and variables in GTM to support analytics and marketing needs.
• Ensure accurate data collection for tools like Google Analytics, GA4, Google Ads, Meta Pixel, and other third-party platforms.
• Debug and troubleshoot tag implementation issues using tools like Tag Assistant, Chrome DevTools, and GTM Preview Mode.
• Maintain documentation of tagging strategies, data layers, and tracking specifications.
• Monitor data quality and integrity across analytics platforms.
• Support A/B testing and personalization efforts through tag-based tracking.
• Stay updated on industry best practices and evolving analytics technologies.

Required Skills & Qualifications:

• 3–6 years of experience in digital analytics or tag management.
• Strong proficiency in Google Tag Manager, Google Analytics (Universal & GA4).
• Familiarity with JavaScript, HTML, and CSS for tag customization.
• Excellent problem-solving and communication skills.
• Ability to work cross-functionally with technical and non-technical stakeholders