Lifecycle Marketing Manager

We’re hiring a Lifecycle Marketing Manager to own how we communicate with leads and customers from first touch through retention. You’ll build the campaigns and automations that move people through our funnel: warming up leads for our advisor sales team, converting ecommerce shoppers, and driving lifetime value once they’re members.

You’ll also own our marketing and promotional calendar, the source of truth for every send, every offer, every moment we show up in a customer’s inbox or feed.

This role reports into marketing and works closely with sales, product, and ecommerce. It’s a high-leverage seat: the campaigns you build directly move units, close rates, and revenue.

• Lifecycle strategy across email, SMS, and push — acquisition, nurture, conversion, onboarding and retention.




• Funnel efficiency. Partner with sales to nurture leads between advisor calls, recover no-shows, and re-engage cold pipeline. Lift conversion rates without lifting CAC.




• E-commerce revenue. Build the automated and triggered campaigns that drive our entry-level SKUs — abandoned cart, browse abandonment and post-purchase.




• Marketing and promotional calendar. Own the master calendar across email, SMS, paid, organic, and partner moments. Keep the company aligned on what’s shipping and when.




• Segmentation and personalization. Build audiences using behavioral, biometric, and CRM data so every message feels like it was built for the person receiving it.




• Measurement. Define the KPIs that matter (CTR, conversion lift, revenue per send, LTV impact), report them clearly, and use them to make the next campaign better.




• Testing. Run a continuous A/B testing roadmap on subject lines, creative, offers, send times, and journey logic.

Benefits

• Real product, real customers. Premium hardware, a growing membership base, and a market that’s ready for what we’re building.




• High-leverage role. Your work shows up in the numbers fast — units per day, close rates, ecommerce revenue, LTV.




• Tight team. Direct access to founders and leadership. Less politics, more shipping.




• Competitive comp. Base + equity + benefits. We pay for talent.