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Local Digital Editor - Michelin Guide
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Local Digital Editor - Michelin Guide
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KEY TASKS
B2C: responsible for editorial content driving our KPIs:
- Build, update and own editorial calendar – best-of, articles, newsletters, app, local social channels
- Write texts or sources from internal (inspectors/writers) and external (freelancers)
- Source pictures (from Sitecore, from restaurants, from freelancers)
- Act as a producer for videos: conceptualize, storyboard and manage video production.
- Publish on all channels (except international)
- Monitor, report and analyze traffic (and other KPis)
B2A/B2B: create the right editorial content for our partners
- Propose sponsored content based on partners’ objectives. Interact with partner to fine-tune content requests if necessary.
- Create or source content (article/video)
- Handle validation process with partner and branding (Communications Paris)
- Publish content on all channels (except international)
Support selection, product and marketing on copywriting
- Text writing for new restaurant POIs and existing POIs for Dubai, Abu Dhabi, KSA and Doha -
- Reviewing Arabic translation of POIs
- Reviewing Interim before the launch of each selection: making sure all the inspector reviews have been uploaded in EN & AR, that all the images are uploaded, making sure restaurant names have been translated correctly and making sure addresses of each POI is correct.
- Assisting on printed guide - making sure cartography is correct, reviewing copy and POI details before it goes into print
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