Management Trainee Officer - ESL

Tenure: 1 Year

Type: Contractual

Location: Beaconhouse Head office Regional Office Karachi

Role Description:

• Competitive Landscape Mapping
• Analyze competitors brand-wise, city-wise, and fee-wise
• Understand market positioning and identify potential gaps/opportunities
  
• SWOC Analysis (Strengths, Weaknesses, Opportunities, Challenges)
• Conduct detailed SWOC for all key competitors
• Use structured four-quadrant format to assess internal and external factors
  
• Market Expansion Survey
• Carry out surveys in potential new cities and regions
• Evaluate new markets using test-market methodology to assess feasibility
  
• Demographic & Trend Study
• Perform in-depth demographic analysis of the target group
• Study emerging market trends and changing customer preferences
• Utilize psychographic segmentation for deeper consumer insights
  
• Commercial Plan Development
  
  

Based on research findings, develop a comprehensive business

plan including:

• Marketing strategy: Targeted campaigns based on demographics
• Business Development: City-wise expansion roadmap
• Infrastructure Revamp: Upgrade physical and digital infrastructure
  

• Talent & Compensation Benchmarking
• Conduct compensation analysis and role benchmarking against industry standards
• Ensure competitive, fair, and attractive compensation structures
• Key Achievement: Cross-Departmental Rotational Program
  
  
  

Implement 1 month rotation in the following departments:

• ROS Supply Chain
• Works Department
• Administration
• Finance
• Human Resources