Manager - Communications

Manager – Communications

Institution: HKBK Group of Institutions
Location: Bangalore, India
Employment Type: Full-Time (Immediate Joiner Preferred)
Reporting To: Director / Head – Strategy & Development

Role Overview:

The Manager – Communications will be responsible for developing, executing, and managing communication strategies that enhance the institution’s visibility, reputation, and engagement across all platforms. This role demands a dynamic individual with a blend of creative, strategic, and managerial skills to oversee digital communication, branding, public relations, event promotions, and alumni engagement.

Key Responsibilities & KRA:

1. Social Media & Digital Communication

• Plan, design, and publish creative content—such as graphics, posts, videos, and reels—across all official social media channels.
• Manage all social media accounts (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, Google Business, etc.) by engaging followers, responding to queries, and ensuring consistent brand tone.
• Monitor and analyze performance metrics; share periodic reports with management and improve strategies based on insights.
• Ensure timely updates on college websites with latest news, achievements, events, and announcements.
• Oversee website SEO, keyword planning, and digital outreach to enhance online presence and search rankings.

2. Marketing & Branding

• Plan and implement the annual Marketing & Communications Calendar, covering institutional events, conferences, fests, workshops, CSR initiatives, placement drives, and other key activities.
• Coordinate ATL & BTL marketing activities—including print ads, billboards, outdoor campaigns, radio/TV spots, newsletters, and email marketing.
• Oversee creation and design of marketing collaterals such as brochures, leaflets, posters, banners, videos, and digital creatives.
• Ensure consistency in brand messaging and visual identity across all communications.
• Supervise vendors, agencies, and designers to ensure quality, timely delivery, and alignment with brand standards.

3. Events & Public Relations

• Collaborate with internal departments to conceptualize, organize, and execute campus events, ensuring alignment with institutional goals and image.
• Support content creation for internal and external communication materials, such as newsletters, circulars, and press releases.
• Capture and document key event moments through photos, videos, and highlight reels for digital and archival use.
• Liaise with media houses, PR agencies, and press representatives to ensure positive coverage and visibility.

4. Alumni Relations & Community Engagement

• Manage the Online Alumni Portal, ensuring member activity, data accuracy, and effective communication.
• Drive alumni engagement campaigns and strengthen connections through newsletters, events, and online interactions.
• Coordinate CSR and community outreach initiatives to enhance institutional reputation and social impact.

5. Team Leadership & Coordination

• Lead the communications team by assigning responsibilities, mentoring team members, and reviewing deliverables.
• Foster collaboration between academic departments, administration, and marketing units for seamless information flow.
• Manage timelines, approvals, and execution for all communication deliverables.

Desired Skills & Competencies:

• Strong communication and interpersonal skills with the ability to manage multiple stakeholders.
• Creative mindset with an eye for design, storytelling, and visual appeal.
• Proficiency in digital marketing tools, SEO, analytics, and content management systems.
• Experience in handling social media and digital campaigns for educational institutions or corporate brands.
• Leadership, planning, and project management capabilities.

Qualification & Experience:

• Bachelor’s or Master’s degree in Mass Communication, Marketing, Media Studies, Journalism, or a related field.
• Minimum 5–8 years of experience in communications, branding, or digital marketing (preferably in the education sector).

Apply through mail : careers1@hkbk.edu.in

Phone : 9611219838

Job Type: Full-time

Pay: From ₹600,000.00 per year

Benefits:

• Health insurance

Work Location: In person