Manager – Destination Brand and Stakeholder Management

The Role
Be the change. Join the world’s most visionary developer. Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel. We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism. Join RSG and be part of the positive change for Saudi Arabia and the world. Job Purpose: • Supporting the Senior Manager of AMAALA Destination Marketing, Destination Brand and Stakeholder Manager will oversee, develop, and execute the strategic and integrated plan that supports AMAALA destination’s business objectives, including stakeholder alignment. • This role will manage and nurture relationships with AMAALA destination key stakeholders, including luxury resorts, experiences, retail, and other relevant entities operating in AMAALA destination. It involves aligning all stakeholders with AMAALA destination’s marketing strategy, supporting partners with their marketing initiatives and encouraging them to participate in and support the destination’s collective marketing efforts. Job Responsibilities: Relationship Management • Develop and maintain strong, positive relationships with all resorts, and destination partners. • Establish and cultivate long-term relationships with key stakeholders, including resort manager, retail brands, and relevant partners operating within AMAALA. • Conduct regular monthly, bi-weekly and/or weekly meetings and visits to partner resorts and facilities to understand their needs, gather feedback, update on current AMAALA marketing initiatives and plans and strengthen relationships. • Serve as the primary point of contact for all stakeholder interactions, ensuring open and effective communication channels. Alignment with Marketing Strategy • Communicate AMAALA marketing strategy, plans and goals to partners, ensuring they understand and are committed to these objectives. • Work closely with stakeholders to ensure their individual marketing activities are aligned with and supportive of the broader marketing strategy of AMAALA. Support and Collaboration • Provide strategic advice and support to partners on their marketing initiatives, helping them to optimize their campaigns and leverage best practices. • Collaborate with partners to identify and create joint marketing opportunities, such as co-branded campaigns, events and promotional activities. Feedback and Improvement • Gather and analyze feedback from stakeholders to understand their perspectives and identify areas for improvement in collaboration and strategy. • Develop and implement action plans based on stakeholder feedback to enhance mutual benefits and address any concerns or challenges. Stakeholder Engagement • Organize and lead regular stakeholder meetings (monthly, bi-weekly, weekly) and workshops to facilitate information sharing, collaboration and joint planning. • Engage stakeholders through updates and other communication tools to keep them informed about AMAALA destination progress, initiatives, and opportunities for involvement. • Work closely with internal stakeholders (PR, Social Media, Travel Trade, Digital, Paid Media, Asset Management) to ensure internal alignment and support. Reporting and Analysis • Monitor and evaluate the effectiveness of stakeholder relationships and collaborative initiatives. • Provide regular reports to top management on the status of stakeholder relationships, including achievements, challenges, and recommendations for future actions. Industry Representation • Represent AMAALA at industry events, conferences, and other relevant forums, promoting AMAALA brand and fostering new partnerships. • Stay informed about industry trends, competitors’ activities and market developments, and use this knowledge to inform relationship management strategies. Brand Management • Ensure brand guardianship across all resort/partner collateral. • Support the marketing team with the production and coordination of resort/partner photo and video shoots for the destination. • Ensure resort and partner messaging is aligned with brand guidelines and destination positioning.

Requirements

• Academic Qualifications: Bachelor’s Degree or higher in Hospitality or any other related field. • Years of Experience: 6+ years of experience in hospitality, brand and marketing or relevant field. Other Requirements: • Well-versed in traditional, social marketing and hospitality, as well as stakeholder management, projects, and budget. • Strategic thinker with good organizational and leadership skills, strong attention to details and ability to set objectives, prioritize, critically assess issues, and deliver within given deadlines and resources. • Highly proactive and creative, always search for innovative big ideas. • Strong interpersonal and communication skills, culturally sensitive; able to work as a team effectively, and influence others, internally and externally, for positive results. • Willingness to travel. • Excellent stakeholder management skill and client-service skills, including ability to manage expectations, interpretate needs and keep internal stakeholders informed and engaged. • Strong organizational, time-management and project management skills. • Strong analytical skills and creative thinking mindset. • Strong collaboration skills and influencing capability. • Excellent English and Arabic verbal and written skills. Technical Competencies: • Brand strategy and positioning - Intermediate • Stakeholder relationship management - Advanced • Integrated communications - Intermediate • Influencer and negotiation - Intermediate • Partnership acumen - Intermediate Disclaimer • This job description outlines the core responsibilities of the role but is not exhaustive. Additional tasks related to the broader department may be assigned as required. This document does not represent an employment contract.

About the company
Red Sea Global (RSG) has been incorporated as a closed joint stock company, wholly owned by Saudi Arabias Public Investment Fund (PIF). The company has been established to develop and promote a new international luxury tourism destination that will set new standards for sustainable development and bring about the next-generation of luxury travel. The project was announced in July 2017 and is one of the three Giga Projects aimed at diversifying the Saudi economy in keeping with the Kingdoms 2030 Vision. The development will offer unprecedented investment options and provide visitors with the opportunity to explore the five untouched treasures of the west coast of Saudi Arabia; the archipelago of over 90 islands with stunning coral reefs, dormant volcanoes and untouched nature reserves.