Manager Digital Marketing

Key Responsibilities:

• Develop and implement TMUC’s digital marketing strategy to increase brand visibility and student enrolments.
• Plan and manage paid digital campaigns including Google Ads, Meta Ads, YouTube, and display networks to generate quality leads.
• Oversee TMUC website performance including SEO optimization, content updates, landing page development, and user experience enhancement.
• Manage official social media platforms ensuring consistent branding, engagement, and timely campaign execution.
• Design and execute admission-focused lead generation campaigns in coordination with campus admissions teams nationwide.
• Monitor campaign performance, conversion rates, CPL (Cost per Lead), and ROI; prepare monthly performance reports for management.
• Coordinate with creative/design teams for development of digital creatives, videos, brochures, and promotional content.
• Manage digital marketing budget effectively to maximize outreach impact.
• Stay updated with higher education marketing trends, competitor strategies, and emerging digital tools.
• Lead, mentor, and supervise digital marketing executives and external agencies.

Pay: Rs150,000.00 - Rs250,000.00 per month

Work Location: In person