Manager – Emiratisation Strategy & Planning

Job Purpose

At Emirates Group, we connect the world through our global hub in Dubai, ensuring our customers always ‘Fly Better.’ As one of the most recognised and admired brands globally, we’re driven by innovation and excellence. Join us as the Manager – Emiratisation Strategy & Planning (Emiratisation) and play a pivotal role in shaping the future of our organisation by driving people strategies that empower our global workforce. Experience a fast-paced, multicultural environment where your expertise in human resources will contribute to building a world-class employee experience while advancing your own career on a global stage.

As the Manager – Emiratisation Strategy & Planning (Emiratisation), you will provide strategic leadership for the Emirates Group’s Emiratisation agenda, ensuring alignment with UAE Government priorities and long-term workforce goals. This role exists to integrate insights, planning, and partnerships into a unified strategy that drives sustainable national talent growth and measurable organisational impact.

In this role, you will:

• Drive a future-focused, government-aligned Emiratisation strategy by shaping and evolving the Emirates Group mandate to ensure long-term impact and organisational clarity.
• Develop, define, and monitor strategic performance benchmarks and KPIs, ensuring decisions are guided by data and measurable indicators of Emiratisation success.
• Build strategic UAE national policies aligned with Emiratisation goals through collaboration with HR teams, CoEs, and business units, strengthening UAE national strategy frameworks.
• Direct and evaluate UAE national initiatives, campaigns, and programs, ensuring strategic alignment across media, brand, and stakeholder engagement activities in partnership with Recruitment and CCMB.
• Represent and promote the Emirates Group externally at a strategic level with government and industry partners, while collaborating with the Manager, Future UAE National Talent, on academia-related initiatives to enhance visibility and foster sustainable Emiratisation collaborations.
• Lead the strategic governance of Emiratisation initiatives by embedding audit-readiness, compliance frameworks, and program performance metrics.
• Support financial stewardship of the Emiratisation department’s annual budget in coordination with Finance, ensuring alignment with strategic priorities; oversee expenditure tracking, compliance with financial policies, and cost-benefit analysis to optimise spending; allocate budget and resources to high-impact initiatives.

Qualification

To be successful in this role, you must meet the following requirements:

• A bachelor’s degree in Human Resources, Business Administration, or a related field.
• 10+ years of experience in Human Resources, Emiratisation, Strategy, Talent Development, or related fields, including proven team leadership experience.
This role is designated for Emirati Nationals

You will have an edge, if you have:

• Strong understanding of UAE Government Emiratisation regulations and national workforce policies.
• Strategic thinking and workforce planning expertise, supported by workforce analytics.
• Experience with data analysis and proficiency in dashboard/reporting tools.
• A track record in program and change management.
• High cultural awareness and a strong commitment to UAE National development.
• The ability to build and sustain strong partnerships.

At Emirates Group, we’re committed to providing our employees with opportunities to grow and develop in their careers. So if you’re looking for a challenging and rewarding opportunity, apply today and join our team!

Join our team of over 100,000 people and follow your passions into one of over 50 brands in the Emirates Group. We’re led by our world-famous airline, Emirates, and our global air services provider, dnata. All our leading brands - in travel, tourism, leisure, aviation, sport and retail - reflect our passion for innovation. We strive for exceptionally high standards in all the products and services we offer and we’ve built an admired global reputation because of it. Work with us to build exciting brands and progress your career in the Emirates Group.

Salary & benefits

Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That’s on top of transport benefits, life insurance and more. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers