Manager Liability Products – Digital Banking Group

Key Responsibilities:

Product Strategy & Development

• Assist in defining and executing the roadmap for digital liability products aligned with the bank’s digital strategy.
• Conduct market and competitor analysis to identify trends and opportunities for innovation in deposit products.
• Develop user-centric digital journeys for onboarding, account opening, and customer servicing.
• Recommend pricing strategies, bundling and value-added features to improve product uptake and profitability.

Customer Experience & Innovation

• Drive the creation of seamless, mobile-first user experiences for liability products.
• Collaborate with UX/UI designers and developers to implement personalized, automated digital onboarding flows.
• Leverage open banking APIs and digital ID verification (eKYC) for enhanced customer convenience and compliance.

Collaboration & Execution

• Lead Squad of cross-functional teams including IT, marketing, compliance, operations, and analytics to ensure timely delivery of features.
• Manage relationships with external vendors or fintech partners involved in digital liability product delivery.
• Support regulatory compliance and internal control requirements for all liability products.

Performance Monitoring & Optimization

• Track and report on product KPIs including customer acquisition, deposits volume, cost of funds and user engagement.
• Use analytics tools to gather customer insights and drive continuous improvement in product features and journeys.
• Proactively address customer pain points to reduce churn and increase NPS.

Requirements:

Education & Experience

• Bachelor’s or Master’s degree in Business Administration, Finance, or related field.
• 5+ years of experience in product management within banking or fintech with a focus on liability side products.
• Hands-on experience in launching and managing digital deposit products.

Skills & Competencies

• Strong understanding of digital banking trends and technologies.
• Familiarity with agile development, product lifecycle management, and customer journey mapping.
• Analytical mindset with proficiency in using data tools (e.g. Tableau, Power BI, Google Analytics).
• Strong communication, project management and stakeholder engagement skills.

Location:

Lahore