Manager Marketing

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed
METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.

METRO Pakistan (Pvt) Limited is part of METRO GROUP’s sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees. Sales in 2016/17 were approximately 37 billion Euro.

• Ensure timely execution of campaigns across ATL, BTL, digital, and in-store channels in line with brand guidelines and campaign requirements.
• Manage campaign and marketing calendars, ensuring alignment with business promotions and seasonal activities.
• Oversee day-to-day marketing and content requirements for METRO.PK, social media platforms, METRO Post, and in-store communication.
• Support the preparation of creative briefs and liaise with agencies/design teams to deliver assets.
• Collaborate with agencies for campaign rollouts, ensuring timely execution and alignment with brand guidelines.
• Assist in planning and execution of corporate and customer events, including but not limited to development of communication material, timelines, and messaging to ensure brand alignment.
• Monitor performance of campaigns and share reports/insights with senior team.
• Work with internal teams to maximize reach and engagement.

Bachelor’s or Master’s degree from an HEC-recognized institution.

Minimum 3 years of relevant experience in Marketing / Communication roles.