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Manager – Marketing
Manager- Marketing
How to Apply: Submit a resume and cover letter with application by March 30, 2026
Job Summary: The Marketing Manager leads the Library’s marketing strategy, which includes but is not limited to digital, print, social media and email. Reporting to the Director, Communications and Creative Services, the Marketing Manager works with staff to expand the Library’s reach to increase funding, card holders and CLP’s presence in the marketplace.
The Marketing Manager is an innovative, curious, highly motivated and team-oriented person capable of adding value to the Library’s marketing and communications plans, and understand marketing strategy and tactics. The Marketing Manager combines technical savvy with excellent project management and customer service skills. This role supervises the Digital Marketing Assistant and other assigned staff, and advises Public Service staff who deliver virtual public service and content to the Library’s marketing channels.
The Marketing Manager will collaborate and align priorities with Library staff and departments to ensure the Library’s marketing channels are engaging, vibrant and optimized to increase users and our presence in the marketplace. They will adapt to changing responsibilities and work collaboratively with others, coordinate and guide staff content creators across the system.
Location: CLP-Main, Pittsburgh, PA
Hiring Supervisor: Molly Bennett-Director-Communication & Creative Services
Work Hours: 37.5 hours per week
Salary: $65,000-$75,000/year
Number of Vacancies: 1
Hiring Supervisor: Molly Bennett-Director-Communication & Creative Services
Work Hours: 37.5 hours per week
Salary: $65,000-$75,000/year
Number of Vacancies: 1
Essential Functions:
- Create, implement, maintain and evaluate marketing strategy;
- Execute, monitor, and optimize marketing campaigns (digital, print, social media, email) to meet objectives;
- Align KPIs (digital, print, social media, email) with Library's strategic plan and use analytics to guide future Marketing plans;
- Manage marketing messages and brand presence through all channels, assuring that content is current, accurate, and aligned with the Library’s strategic goals;
- Manage budgets, allocate funds, and oversee campaign expenses;
- Collaborate with media buyer to plan, coordinate and implement paid advertising campaigns;
- Oversee system-wide content submissions to drive monthly digital advertising and overall social and google grant and ad strategy;
- Leverage social media channels to increase brand awareness, grow the Library's audience, boost online engagement and drive traffic to carnegielibrary.org;
- Manage carnegielibrary.org, evaluate web traffic, trends and activities of visitors to the site, and make recommendations for improvements;
- Lead development of new webpages by determining ideal content and functionality;
- Advise the Public Service staff in system-wide content management and virtual service delivery and help develop their skills by modeling behaviors in patron-focused service, self-directed learning, strategic thinking and planning and personal accountability;
- Direct and supervise the work of the Digital Marketing Assistant, and related staff working on content, interns or other similar assistance;
- Determine and supervise systemwide special projects as needed;
- Generate marketing and fundraising campaign reports.
- Performs other duties as assigned.
Competencies and Qualifications:
- Knowledge and experience in electronic communications, Web site content management (Wordpress), and general marketing and communications principles;
- Ability to work collegially and cooperatively across functional areas of the system including, Development, Library Services and Library Administration regarding marketing, fundraising and website development issues;
- Ability to communicate effectively and professionally via social and electronic platforms in a consistent, on-brand voice;
- Excellent writing, editing, proofreading and attention to detail;
- Comprehensive understanding of best email practices and experience in email marketing;
- Passion for keeping up-to-date with new technologies and trends and the ability to quickly learn new tools, software and/or equipment;
- Excellent organizational, project management, communication and interpersonal skills, including the ability to instruct and lead others;
- Ability to juggle and manage multiple tasks and work under the pressure of constant deadlines;
- Must be diplomatic and have excellent listening and oral and written communication skills in order to act as a representative of the library to the public and a liaison between the department and Library services staff;
- Knowledge of computer equipment, devices and relevant software and hardware, including proficiency with MS Office software, especially Word and Excel.
Education and Experience:
- Bachelor’s degree in related field;
- Five years of related experience in marketing and communications, including outbound email and eNewsletter campaigns, social media, and Web site content management;
- General knowledge of HTML and experience with Web Content Management software required (Wordpress);
- Experience managing non-personal social media accounts like Facebook, Instagram, YouTube, LinkedIn, Tik-Tok;
- Experience with paid advertising across social media, Google and traditional ad buys;
- Experience using analytics tools and the ability to interpret data to optimize advertising;
- Experience managing multiple projects simultaneously;
- Experience working in, leading and motivating cross-functional teams where reporting structures may shift according to the project;
- Extensive experience with Microsoft Office programs, preferably: Word, Excel, Publisher, PowerPoint and Adobe Photoshop;
- Experience in Google analytics and/or consumer research and statistical analysis;
Physical and Environmental Conditions:
- Must be able to work full-time hours and additional or extended hours as needed. Potential flexibility for some limited remote work.
- Prolonged periods of working at a desk and with a computer or other device.
- Regular periods of in-person, phone and video communication.
- Occasional programs and presentations which may require public speaking and related interactions.
- Must have ability to independently travel locally as needed.
Work environment involves everyday risks or discomforts, which require normal safety precautions typical of such places as offices, libraries or meeting rooms, e.g., use of safe workplace practices with office equipment, and/or avoidance of trips and falls.
Pre-Employment Requirements:
- PA State Criminal Record Check
- Pennsylvania Child Abuse History Clearance
- FBI Fingerprint Criminal Records Check
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, ancestry, age, disability status, marital status, pregnancy, veteran status, sexual orientation, gender identity and expression, genetic information, political affiliation or any other protected characteristic in accordance with applicable laws and regulations.
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