Manager of Content & Editorial (On-Site)

Build the future of content at UCLA Health

UCLA Health is building a centralized Content & Editorial function to transform how we plan, create and deliver content across the patient and referring provider journey. We are seeking a strategic content leader to help establish this capability from the ground up, bringing together storytelling, editorial standards and omnichannel execution to create a more cohesive and impactful content experience.

This is a unique opportunity to shape how content supports patient care, access and engagement across one of the nation’s leading health systems.

Description

The Manager of Content & Editorial leads the centralized Content & Editorial Center of Excellence within the Omnichannel Operations team at UCLA Health. This role is responsible for defining and executing a journey-first content strategy across UCLA Health’s marketing-owned platforms, ensuring content is accurate, accessible and aligned with clinical, brand and business priorities.

This role oversees the planning, development, and governance of content across the UCLA Health and David Geffen School of Medicine websites, marketing automation and patient engagement platforms (including email and lifecycle journeys), social media, and patient communications such as education materials, signage, direct mail and patient portal messaging.

The Manager leads a distributed team of staff and contract content writers and the marketing copy editor, ensuring all content meets standards for editorial quality, accessibility, readability, and health literacy.

A core responsibility of this role is to establish and scale editorial strategy and governance across the organization. The Manager applies journey-first — rather than channel-first — thinking to ensure content supports the full patient, consumer, and provider experience, and is effectively adapted across web, email, social, patient communications and print.

The Manager also oversees the marketing organization’s centralized editorial calendar and leads cross-functional content planning in partnership with Brand & Creative, Omnichannel Operations, Web Operations, Strategy & Analytics, Sports & Community Partnerships, and clinical stakeholders. Through these partnerships, they help prioritize and plan content initiatives that support health system growth while delivering relevant, engaging, and trustworthy information to patients and the community.

This is a highly collaborative role that requires the ability to influence without direct authority, build alignment across teams, and operate effectively in a complex health care environment. The ideal candidate is a strategic thinker with strong editorial judgment, operational discipline, and a demonstrated ability to build and scale content programs that drive impact.

We’re seeking a content strategist with:

• Bachelor’s degree in journalism, communications, marketing, English, healthcare communications, or a related field required; Master’s degree preferred
• 7+ years of experience developing and leading content strategy, editorial programs, or marketing communications, including experience managing writers, editorial teams, or content contributors
• Experience developing and executing multi-channel content strategies that support brand reputation, audience engagement, and organizational growth
• Demonstrated experience building or evolving content strategy, editorial processes or content operations within a complex organization
• Experience managing freelance writers, agencies or contract content resources and coordinating editorial workflows across teams
• Strong editorial judgment and the ability to translate complex clinical or technical information into clear, compelling content for diverse audiences
• Experience applying health literacy principles, readability standards and accessibility best practices to patient-facing communications
• Demonstrated ability to apply journey-first content planning, aligning content with patient, consumer and provider needs across channels
• Experience developing and managing editorial calendars and cross-channel content planning processes
• Strong collaboration skills and experience working cross-functionally with creative teams, strategists, clinicians and operational leaders
• Experience working in a healthcare, academic medical center, or highly regulated communications environment strongly preferred