Manager, Outbound Demand Generation

About This Opportunity

Join KEO Marketing and shape demand generation strategy for multiple B2B clients while building scalable systems from the ground up. With direct access to leadership and a collaborative team environment, you'll have the autonomy to drive results and grow your career in ways you never anticipated.

KEO Marketing is an award-winning digital and B2B marketing agency based in Phoenix, ready to scale our demand generation capabilities. We're looking for a strategic marketing professional who can blend analytical thinking with strategic problem-solving to generate qualified pipeline and measurable results.

About KEO Marketing

We’re a small, enthusiastic team that delivers award-winning marketing for B2B clients. Our reputation as one of the top digital marketing agencies in Phoenix is built on results, innovation, and client relationships. As we grow, we need talented professionals who are excited to contribute to our next chapter.

What Success Looks Like in Your First Year

• Generate a consistent flow of qualified leads across multiple client accounts through integrated outbound demand generation campaigns
• Build and optimize automated email nurture sequences and outbound cadences
• Increase email engagement and conversion rates through testing and optimization
• Build and use comprehensive reporting dashboards in HubSpot, Reply.io, Salesforce, Google Looker Studio for client accounts
• Launch successful LinkedIn and Email webinar programs that drive pipeline growth
• Create standardized processes and playbooks for demand generation activities

Core Responsibilities

Demand Generation & Outbound Marketing

• Develop and execute multi-channel outbound demand generation strategies, including cold email outreach, warm email nurturing, LinkedIn prospecting, Account Based Marketing, and webinar programs
• Design and implement outbound marketing campaigns that generate qualified leads and pipeline growth
• Build strategic LinkedIn outreach programs leveraging Sales Navigator and engagement best practices
• Plan, execute, and optimize webinar programs from concept through follow-up, including promotion, registration management, and post-event nurture sequences
• Create compelling cold outreach sequences that respect best practices while driving response rates
• Manage warm email campaigns that move prospects through the funnel with personalized, relevant content

Account Based Marketing (ABM)

• Manage client email marketing and demand generation programs as part of our Account Based Marketing offering
• Coordinate multi-touch campaigns across email, social, and web channels
• Support the team through client and team meetings and online project management
• Help create scalable systems and processes to support agency growth

Email Marketing & Marketing Automation

• Build and manage effective lifecycle email marketing programs with sophisticated customer/list segmentation
• Create high-converting email campaigns, build complex workflows, and analyze performance metrics
• Improve conversion and retention rates through strategic email and outbound marketing initiatives
• Develop A/B testing strategies to continuously optimize email performance

CRM & Marketing Platform Management

• Provide expert-level support for Salesforce, HubSpot, Highlevel, Reply.io implementations and integrations
• Build and maintain data segmentation strategies across multiple platforms
• Design and optimize marketing and sales funnels with clear stage definitions and conversion tracking
• Ensure data integrity and hygiene across all systems
• Create custom reports and dashboards across platforms
• Manage list segmentation for targeted, personalized marketing efforts
• Develop and document data governance practices

Analytics & Reporting

• Analyze campaign performance and provide actionable insights
• Sift through complex data sets to identify trends, opportunities, and areas for optimization
• Create comprehensive reports demonstrating ROI and campaign effectiveness
• Track and report on key demand generation metrics, including MQLs, SQLs, pipeline contribution, and conversion rates

Who You Are

You're a results-driven self-starter with an analytical mindset and creative problem-solving abilities. You thrive in fast-paced, multi-client environments where priorities shift, and every day brings new challenges. As a collaborative team player with strong communication skills, you can work independently while keeping stakeholders informed. You're strategic and detail-oriented, and you approach challenges with optimism, resourcefulness, and accountability. You understand that marketing success comes from testing, learning, and continuous optimization—and you love diving into data to uncover insights that drive better results.

Required Qualifications

• Bachelor's degree
• 6+ years of experience in demand generation, email marketing, or marketing operations
• HubSpot certification (Marketing Hub, Email Marketing, or Inbound Marketing)
• Proven experience with Salesforce CRM including reporting and campaign management
• Demonstrated success with email marketing campaigns and marketing automation
• Experience building and optimizing marketing funnels, strong copywriting, and customer segmentation strategies
• Strong proficiency with Microsoft Excel (pivot tables, VLOOKUP, data analysis)
• Excellent written and verbal communication skills
• Ability to create professional reports and presentations in Excel, Word, and PowerPoint

Preferred Qualifications

• Experience with outbound sales engagement platforms (Reply.io, Outreach.io, Salesloft)
• Proven track record with cold email and LinkedIn outreach campaigns
• Webinar platform experience (Zoom Webinars, GoToWebinar, ON24, etc.)
• Pardot/Marketing Cloud Account Engagement experience
• Salesforce Administrator certification or advanced Salesforce experience
• LinkedIn Sales Navigator proficiency
• Experience with Account Based Marketing (ABM) strategies and platforms
• Knowledge of email compliance and data privacy regulations (CAN-SPAM, GDPR, CASL)
• HubSpot Revenue Operations or Advanced Implementation certifications
• AI campaign experience

What We Offer

• Competitive Salary: $90,000 - $100,000 based on experience
• Professional Development: Budget for training, and conferences
• Flexible Work Environment: Work from home
• Paid Time Off: Generous PTO policy to support work-life balance
• Collaborative Culture: Small team environment where your voice matters and your contributions are recognized
• Diverse Client Portfolio: Exposure to multiple industries and marketing challenges

Job Type: Full-time

Pay: $90,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health savings account
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Marketing Agency: 5 years (Required)
• Demand Generation: 5 years (Required)
• Email Marketing: 5 years (Required)

Work Location: Remote