Manager, Product Marketing

JOB PURPOSE

We are seeking a highly motivated and data-driven Product Marketing Manager to shape the narrative, growth, and positioning of our financial and technology products. This role will be responsible for defining the product story, designing and executing go-to-market strategies, and driving adoption through integrated brand and performance campaigns.

As the custodian of the customer voice, this person will gather and translate insights into marketing strategies, ensuring that customer needs are at the heart of product development and communication. Working closely with Product, Engineering, and Growth teams, the Product Marketing Manager will lead initiatives that improve user acquisition funnels, conversion, and retention, ultimately helping build the next generation of finance and technology solutions.

KEY ROLE & RESPONSIBILITIES

Functional Role:

Product Narrative & Positioning

• Define and continuously refine the product story, messaging, and positioning to ensure clarity and differentiation in the market.
• Create compelling value propositions that resonate with target audiences and stakeholders.
• Develop sales and customer-facing materials that simplify complex product offerings.

Go-to-Market & Growth Campaigns

• Lead go-to-market (GTM) strategy and execution for new product launches and major feature rollouts.
• Design and deliver brand, growth, and performance campaigns that drive adoption and engagement.
• Collaborate with creative, content, and digital marketing teams to develop integrated campaign assets.

Customer Voice & Insights

• Act as the voice of the customer, embedding customer feedback into product and marketing strategies.
• Conduct market research, customer interviews, and competitive benchmarking to inform product positioning.
• Translate data and insights into actionable marketing recommendations.

Collaboration with Product & Engineering

• Partner closely with Product and Engineering teams to align marketing with product development.
• Help refine user acquisition, onboarding, and conversion funnels.
• Support prioritization of product features by providing customer insights and market demand analysis.

Performance & Measurement

• Define and track KPIs for product marketing campaigns (adoption, conversion, retention, NPS, brand lift).
• Use analytics to optimize messaging, campaigns, and funnels on an ongoing basis.
• Deliver clear reporting on performance, learnings, and ROI to stakeholders.

COMPETENCIES, KNOWLEDGE AND SKILLS

Behavioral Competencies

1. Leadership and stakeholder management
2. Communication and Influence
3. Strategic Thinking
4. Creativity and Innovation
5. Focus on results

Technical Competencies

1. Product Marketing
2. Building narratives and storytelling
3. Growth mechanics and experiments
4. Research and analytical skills

Knowledge and Skills

1. 6–10 years of experience in product marketing, growth marketing, or go-to-market strategy within fintech, technology, or digital-first industries.
2. Strong ability to craft product narratives and simplify complex technology into compelling messaging.
3. Proven experience launching and scaling products, including go-to-market campaigns .
4. Deep understanding of growth funnels, acquisition tactics, and performance marketing .
5. Strong research and analytical skills; ability to use data to inform decisions .
6. Hands-on experience with marketing analytics and research tools (Google Analytics, Amplitude, Mixpanel, Data.ai, Brandwatch, or similar).
7. Collaborative mindset with experience working alongside Product, Engineering, and Growth teams .
8. Highly driven, self-motivated, and comfortable operating in a fast-paced, results-oriented environment.

QUALIFICATIONS & EXPERIENCE

Required Qualifications:

1. Bachelor’s Degree in Relevant Field Required
2. Professional Qualification relevant to the role

Preferred Experience:

1. Minimum of 6 years of Experience