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Manager, Social Media Strategy

United States

IMPORTANT NOTICE FOR INTERNAL APPLICANTS ONLY:

Internal applicants MUST apply to the internal job posting through the Mattress Firm Workday system. To view the list of current internal Job Postings, type “Jobs Hub” into the Workday search bar and click on the link. If you are unable to view the job posting, don't hesitate to get in touch with your Talent Acquisition representative .

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Job Details:

Job Summary: The REMOTE Social Media Strategy Manager guides the strategic direction, voice, and content development for Mattress Firm's paid and owned social media campaigns. This role monitors trends and pop culture to inform storytelling and content strategy, ensuring alignment with brand objectives. The position requires strong analytical and strategic capabilities and plays a key role in shaping the company's social media presence.

Essential Responsibilities

Strategy Development: Develop and maintain a cohesive social media strategy (annual and monthly) across organic and paid channels, aligned to brand, campaign, and business objectives
Creative Strategy: Write creative briefs and guide creative development and content strategies tailored by platform, ensuring storytelling is engaging, on-brand, and drives performance
Optimization: Continuously monitor performance and develop recommendations to refine creative, messaging, and overall strategy for effectiveness
Analytics & Performance: Define KPIs, measure results, develop monthly/quarterly/annual performance reports and turn insights into action plans that drive business results
Trend Monitoring: Stay ahead of emerging cultural moments, platform innovations, and best practices, translating insights into timely opportunities for the brand
Content & Campaigns: Partner with brand, creative, and media teams to bring campaigns to life in social, ensuring messaging hierarchy and design are optimized for each channel
Influencer & Community Building: Partner with the Influencer team to help identify partnership opportunities that amplify brand messaging
Collaboration: Serve as the social subject matter expert across the organization, influencing cross-functional partners and leadership to maximize social’s role in the broader marketing ecosystem
Complete other projects and special assignments as requested by supervisor or senior management
Complete all required training modules and certifications prior to the due date
Ensure all safety policies and procedures are followed to ensure a safe work environment for all
Communicate professionally with all internal and external contacts
Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation
Communicate any concerns or issues to leadership to ensure proper efficiency of department and company operations
Update job knowledge by participating in educational opportunities
Contribute ideas on ways to optimize or improve the team, the department, and the Company

Non-Essential Responsibilities

Execute Company initiatives and other activities requested by supervisor
Update job knowledge by participating in educational opportunities
Contribute ideas on ways to optimize or improve the team, the department, and the Company

Education

Bachelor's Degree Communications, Public Relations, or Marketing or related discipline preferred

Professional Experience

6+ Years working in social strategy in B2C
Working knowledge and real-world experience in planning, managing and executing social media initiatives.

Skills List

Ability to work in a fast-paced, agile environment
Advanced skills monitoring and interpreting social media analytics using tools such as Sprout Social or Sprinklr
Proven success in planning, managing and executing social media initiatives

Competencies & Knowledge

Social media analytics and listening tools
Detailed knowledge of social media platforms, including but not limited to Facebook, Instagram, Pinterest, TikTok, and YouTube
Knowledge of retail industry preferred, but not required

California Residents

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the Los Angeles County Fair Chance Ordinance, where applicable.

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Benefits Included:

Excellent career growth opportunities through on-the-job training and development programs
401(k) with employer matching
Mental health and life resources
Medical, dental, prescription, and vision plans
Get paid on- demand
Base pay or uncapped commission
Employee discounts on Mattress Firm sleep products and accessories

Compensation:

Competitive $90,000 - $105,000 * depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities may be available and awarded at the discretion of the Company.

*Pay amount does not guarantee employment for any particular time.

Legal authorization to work in the United States without the need for sponsorship. We require proof of eligibility to work in the United States.

EOE/Vet/Disability

Now don't fall asleep out there. The sooner that we receive your application, the sooner you are to the career of your dreams! Ready to apply? Mattress Firm is accepting applications until: 10/24/2025.

Diverse Candidates are Encouraged to Apply.

Mattress Firm is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment and does not discriminate against any applicant or employee for employment based on race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Mattress Firm is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

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