Manager - Trade Marketing

The job

The Trade Marketing Manager will take full ownership of the trade marketing strategy and execution across all retail channels within the GCC and Middle-East region. This role is critical in strengthening brand equity at the point of sale, optimizing in-store visibility, and driving consumer engagement and sell-through. Responsibilities include leading the planning, execution, and performance evaluation of all trade marketing initiatives, while ensuring seamless collaboration between internal teams, brand principals, retail partners, and external vendors.

Job Description

• Strategize and lead all trade marketing initiatives, aligning brand objectives with commercial goals across retail environments
• Develop and execute retail marketing calendars and customized activation plans in coordination with brand principals and retail partners
• Oversee in-store visibility and visual merchandising strategies, ensuring brand consistency and premium execution across all POS touchpoints
• Lead seasonal and tactical campaigns, including product launches and promotional initiatives, from concept to implementation
• Conduct regular market visits to monitor POS execution, identify opportunities, and support field teams in optimizing brand presence
• Collaborate with the Sales Team to develop and implement permanent visibility solutions that reinforce brand identity
• Manage the trade marketing budget, ensuring optimal allocation of resources and ROI on all activations
• Lead relationships with agencies, suppliers, and vendors, overseeing the production, logistics, and installation of marketing materials
• Work cross-functionally with sales, marketing, logistics, and product teams to ensure aligned go-to-market strategies
• Analyze campaign performance, shopper behavior, and category trends to optimize future trade plans
• Own the end-to-end process for POS material warehousing, inventory control, and distribution
• Provide strategic and operational support to the Sales Director and commercial team for various sales and marketing projects

Key Success Indicators

• Elevated brand presence and visibility across all key retail partners
• Strong ROI and execution of trade campaigns in line with brand guidelines
• Effective collaboration with internal and external stakeholders
• Timely delivery of initiatives and adherence to budget
• Positive feedback from retail partners and principals on brand execution