Manager,Marketing

PRIMARY FUNCTION

The Marketing Manager is a key marketing operations leader at Pediatric Associates Family of Companies (PAFC), responsible for managing day-to-day marketing execution across creative design, signage, direct media buys, events, and partnerships. This role sits at the intersection of brand execution, marketing operations, and cross-functional coordination.

The Marketing Manager oversees the Creative Manager and Community Engagement and Events Coordinator, ensuring all production design, in-clinic signage, marketing collateral, event activations, and partnership programs meet brand standards and deliver against enterprise marketing objectives. This leader owns media buying relationships for direct buys (out-of-home, print, radio, local digital) and is accountable for efficient budget management and measurable campaign performance across these channels.

This role coordinates cross-functional workflows between digital marketing, content, and creative teams, supporting campaign planning, project management, and marketing process optimization. The Marketing Manager serves as the operational hub of the marketing agency team, ensuring timely delivery of marketing assets and initiatives, and directly reports to the Senior Director of Marketing Agency.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list may not include all of the duties that may be assigned.

SUPERVISORY RESPONSIBILITIES

Directly manages the Creative Manager (Jaren Davis) and Community Engagement and Events Coordinator (Yulissa Matute). Responsible for hiring, coaching, performance management, and development of direct reports. Coordinates with external media vendors, event partners, and signage production vendors.

QUALIFICATIONS

EDUCATION:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required.

• Master’s degree (MBA or related discipline) preferred but not required.
• Healthcare marketing experience preferred.

EXPERIENCE:

• Minimum 5-7 years of progressive marketing experience with responsibility for creative production, media buying, events, or marketing operations required.
• 2+ years of direct people management experience, including coaching, performance management, and talent development of creative and events professionals required.
• Demonstrated experience managing direct media buys across out-of-home, print, radio, and/or local digital channels, including vendor negotiation, budget management, and performance tracking.
• Proven track record managing cross-functional marketing workflows, production timelines, and multiple concurrent projects in a fast-paced environment.
• Experience overseeing signage programs, branded environments, or physical marketing collateral production across multi-location organizations preferred.
• Experience planning and executing corporate events, sponsorships, and community partnership activations with measurable outcomes.

KNOWLEDGE, SKILLS AND ABILITIES

• Strong project management skills with the ability to manage multiple workstreams, competing priorities, and tight deadlines simultaneously.
• Excellent communication and coordination skills with the ability to work across creative, digital, regional, and operational teams in a matrixed organization.
• Strong understanding of creative production workflows, print and digital design specifications, and brand standards enforcement.
• Working knowledge of media buying processes, rate negotiation, insertion orders, and campaign performance measurement across traditional and local digital channels.
• Event planning and logistics experience, including vendor management, budget tracking, sponsorship activation, and post-event analysis.
• Familiarity with healthcare marketing regulatory requirements, including HIPAA compliance as it relates to patient-facing materials and advertising.

TYPICAL WORKING CONDITIONS

OTHER PHYSICAL REQUIREMENTS

• Vision
• Sense of sound
• Sense of touch

PERFORMANCE REQUIREMENTS

Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI (Protected Health Information) in accordance with organizational policy, Federal, State, and local regulations.

The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to be an accurate reflection of the general nature of level of the job.