Marketer Manager / Social Media Advertising

Job Title: Marketing Manager – Social Media Advertising

Location: Johor Town, Lahore

Employment Type: Full-Time

Department: Marketing / Digital Strategy

Job Summary:

We are seeking a creative and results-driven Marketing Manager to plan, manage, and execute online marketing campaigns across various social media platforms. The ideal candidate will have hands-on experience in managing paid ad campaigns, analyzing performance metrics, and developing strategies that drive engagement, conversions, and brand awareness.

Key Responsibilities:

• Develop and implement social media marketing strategies aligned with company goals.
• Create, manage, and optimize paid ad campaigns on platforms such as Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Ads.
• Monitor, analyze, and report on campaign performance to maximize ROI and conversion rates.
• Collaborate with the content team to produce engaging visuals, ad copies, and promotional materials.
• Research audience behavior and trends to improve targeting and content strategy.
• Manage the company’s digital presence across social channels, ensuring consistent branding.
• Conduct A/B testing for ad creatives, messaging, and audience segments.
• Stay up to date with the latest social media tools, algorithms, and advertising best practices.
• Work closely with the sales team to align campaigns with business objectives.
• Manage marketing budgets and ensure cost-effective ad spending.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in digital marketing or social media advertising.
• Proven success in managing paid campaigns on Facebook, Instagram, LinkedIn, and Google Ads.
• Strong analytical skills with experience in tools like Meta Ads Manager, Google Analytics, and Google Tag Manager.
• Excellent communication and creative writing skills.
• Ability to manage multiple projects under tight deadlines.
• Knowledge of SEO, SEM, and performance marketing is a plus.

Preferred Attributes:

• Certification in Google Ads or Meta Blueprint.
• Experience in e-commerce or B2B marketing.
• Strong visual sense and understanding of brand tone.
• Self-motivated with a passion for digital growth and innovation.

Job Type: Full-time

Work Location: In person