Performance Marketing Manager – Google & Meta

Job Title: Performance Marketing Manager – Google & Meta

Company: Software Pro Digital (US-Based)
Location: Green Acres Housing Society, Lahore
Working Hours: 5:00 PM – 2:00 AM (Pakistan Standard Time)
Job Type: Full-Time (On-site)

About Us:

Software Pro Digital is a US-based digital agency specializing in software development, branding, digital marketing, and SEO solutions for global clients. Our mission is to empower businesses with innovative technology, creative strategies, and measurable digital growth.

We are looking for a Performance Marketing Manager (Google & Meta) who can drive ROI-focused advertising campaigns for our US clients. If you’re data-driven, analytical, and passionate about scaling digital performance, we’d love to have you on our team.

Key Responsibilities:

• Plan, execute, and manage Google Ads and Meta (Facebook/Instagram) campaigns for US-based clients.
• Optimize campaigns for ROAS, CPA, CTR, and conversion rate improvements.
• Develop and implement audience targeting and segmentation strategies.
• Collaborate with creative and content teams to produce engaging ad creatives.
• Set up and monitor conversion tracking using Google Tag Manager, GA4, and Meta Pixel.
• Manage ad budgets and ensure efficient spending and pacing.
• Analyze campaign data to identify trends and actionable insights.
• Generate detailed performance reports and communicate results effectively with clients.
• Stay updated on Google and Meta platform changes, trends, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–2 years of proven experience managing Google Ads and Meta campaigns.
• Strong understanding of conversion tracking, attribution models, and bidding strategies (Target ROAS, Target CPA, Maximize Conversions).
• Hands-on experience with Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads Manager, and Meta Business Suite.
• Excellent analytical and reporting skills.
• Strong command of English (written & spoken) – this role involves communication with US-based clients.
• Comfortable working night shifts (5 PM – 2 AM PKT).

Perks & Benefits:

• Competitive salary based on experience.
• Performance-based bonuses and project incentives.
• Opportunity to work with international clients.
• Collaborative, fast-paced, and growth-oriented environment.
• Continuous learning and professional development opportunities.

Work Location: On-site
Job Type: Full-time

Job Type: Full-time

Work Location: In person