Marketing & Account Manager

Job Summary

The Social Media Account Manager is responsible for planning, executing, and managing social media strategies across multiple platforms to build brand awareness, engage target audiences, and support business objectives. This role serves as the primary point of contact for assigned accounts, ensuring consistent brand messaging, performance optimization, and client or stakeholder satisfaction.

Key Responsibilities

• Manage and oversee social media accounts across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and others as required
• Develop and implement social media strategies aligned with marketing and business goals
• Create, schedule, and publish content, including captions, hashtags, and basic creatives
• Coordinate with design, content, and marketing teams to ensure brand consistency
• Monitor engagement, respond to comments and messages, and manage online communities professionally
• Track, analyze, and report on social media performance using analytics tools
• Manage multiple client or internal accounts, ensuring deadlines and deliverables are met
• Plan and execute paid social media campaigns in coordination with marketing budgets
• Stay current on social media trends, platform updates, and best practices
• Handle client or stakeholder communication, including reporting and strategy updates

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Proven experience managing social media accounts or client portfolios
• Strong understanding of major social media platforms and their algorithms
• Excellent written communication and copywriting skills
• Ability to manage multiple accounts and priorities simultaneously
• Analytical mindset with experience interpreting performance metrics

Preferred Qualifications

• Experience in a digital marketing agency environment
• Familiarity with social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout, Buffer)
• Basic knowledge of graphic design tools (e.g., Canva, Adobe)
• Experience with influencer marketing and social media advertising

Key Skills

• Account management and client communication
• Content planning and scheduling
• Social media analytics and reporting
• Time management and attention to detail
• Creativity balanced with data-driven decision-making

Job Type: Full-time