Marketing Assistant Manager

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

What You'll Do

A. Product Marketing Strategy & Execution

• Develop and schedule annual product marketing activities aligned with product management and company strategy.
• Lead end-to-end execution of product marketing programs, fostering cross-functional collaboration.
• Create a comprehensive launch plan ensuring market resonance.
• Design and implement integrated marketing campaigns including PR, media, and compelling storytelling.
• Innovate with new digital marketing initiatives and viral marketing strategies.
• Plan marketing budgets using a detailed calendar and strategic planning.

B. Agency & Partner Management

• Manage agency selection and contract negotiations for product campaigns.
• Collaborate on co-marketing efforts with LG partners to enhance product visibility.

C. Reporting & Meetings

• Provide weekly product marketing reviews to the Marketing Director.

What You Must Have

• Experience: Proven 5+ years in marketing roles.
• Education: BSc/BA in Business Administration, Marketing, Communications, or a related field.
• Certification: Professional chartered marketer (CIM) certification is advantageous.

Nice If You Have

i. Sector Experience: Background in Consumer Electronics (CE) sector.
ii. Skills: Strong analytical and creative thinking abilities.
iii. Additional Certification: Professional chartered marketer (CIM) certification.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.