Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world’s leading financial centers – New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.

Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.

Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.

Job Description:

The Marketing Associate is primarily responsible for assisting with the planning and execution of marketing strategies and go-to-market campaigns. They will help execute a wide range of marketing tactics and initiatives, including in person and virtual events, sponsorships, engaging clients and prospects through content marketing, targeted demand generation campaigns, website landing pages, speaking engagements, thought leadership, webinars, e-mail marketing and internal communications. Projects will include assisting with online research, writing, editing, formatting presentations, and advertising

Responsibilities:

Assist with content and asset development and maintenance

• Provide writing and marketing assistance for a wide range of marketing strategy and content tactics that support the execution of go-to-market plans and other growth initiatives through activities such as: demand generation and nurturing campaigns, thought leadership, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising and communications.
• Assist with the coordination and execution of marketing strategy and content activities to support go-to-market plans.
• Assist supervisor and other marketing colleagues in developing and maintaining up-to-date collateral, intranet and website pages, thought leadership, case studies and other content.
• Assist with public relations article placement opportunities. Assist with the generation of thought leadership and story ideas.
• Follow processes and best practices to enable the tracking of marketing return on investment.
• Collaborate with colleagues as appropriate to plan and execute work
• Utilize marketing department shared resources as appropriate to help execute initiatives.
• Participate in planning, project-specific, and team meetings, as necessary.
• Ensure alignment with marketing strategy, positioning and messaging in industry, service or other content developed
• Ensure compliance with firm guidelines and brand standards.

Assist with coordination and execution of go-to-market plans

• Provide assistance for a wide range of marketing tactics and revenue growth initiatives to help execute go-to-market plans such as: demand generation and nurturing campaigns, thought leadership, webinars, videos, sponsorships, special events, seminars, trade show exhibits, advertising and communications.
• Assist with public relations opportunities. Maintain up-to-date list of targeted industry or service-specific media contacts. Help generate thought leadership and story ideas, monitor competitive news and develop specialized strategies for communicating other events.
• Assist marketing team in maintaining current and up-to-date industry and service line marketing tools and templates.
• Follow processes and best practices to enable the tracking of marketing return on investment.
• Collaborate with colleagues as appropriate to plan and execute work.
• Utilize marketing department shared resources as appropriate to help execute initiatives.
• Participate in planning, project-specific, and team meetings, as necessary.
• Ensure compliance with firm guidelines and brand standards.

Perform research and other marketing support as needed

• Assist in conducting online research of specific thought leadership topics and business needs/issues
• Use internal and external research as needed when executing work
• Participate in marketing best practice task forces and special projects

Maintain and expand knowledge base in a variety of marketing areas

• Continuously expand knowledge base in assigned specialized industries, services and/or geographic markets.
• Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate

Qualifications:

• Bachelor’s degree in marketing, communications, English, journalism or related field
• Minimum of 1+ years marketing experience preferred
• Excellent written and verbal communication skills. Ability to communicate effectively with all levels of staff from entry level to partners and work well in a team environment. High level of attention to detail. Experience writing informative, engaging, and persuasive content required.
• Knowledge of marketing tools and techniques. Excellent Microsoft Office Suite skills, particularly Excel and PowerPoint. Experience and knowledge of CRM systems, CMS (content management system) and/or SEO helpful.
• Excellent project management skills, attention to detail, highly organized and the flexibility to prioritize multiple project requests simultaneously in a timely and efficient manner.
• Previous professional services experience or marketing internship, preferred.

The compensation range for this role is $53,870 to $102,150. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location.

All qualified internal candidates will be considered for this position, irrespective of their current geographic location.