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Marketing Associate

Role Summary

The purpose of this role is to to support the planning and execution of marketing campaigns across B2B and B2C segments, ensuring products and services are represented consistently and compellingly across all channels and business lines through close collaboration with cross-functional teams

Duties And Responsibilities

  • Assist in the development and execution of integrated marketing campaigns across B2B and B2C product lines
  • Manage content for digital channels including website, social media, email newsletters, and blogs
  • Support the production of marketing collateral such as brochures, presentations, tailored to both business and consumer audiences
  • Coordinate with cross-functional teams to ensure cohesive marketing support across all B2B and B2C business lines
  • Liaise with the business team to develop targeted B2C marketing materials
  • Manage and grow social media presence across LinkedIn, Instagram, and other relevant platforms
  • Monitor campaign performance metrics and prepare regular reports using tools such as Google Analytics, Meta Ads Manager, or CRM dashboards
  • Support SEO/SEM initiatives to improve organic and paid digital visibility and prepare briefs for the marketing leadership team
  • Support the planning and execution of corporate events
  • Assist in coordinating PR activities and managing relationships with media and external vendors

Job Specifications

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 0–1 year of relevant experience (internships, academic projects, or freelance work are welcome).
  • Strong written and verbal communication skills in English.
  • Basic understanding of digital marketing concepts — SEO, SEM, social media marketing, and email marketing.
  • Familiarity with tools such as Canva, Google Workspace, Microsoft Office, or any CMS/CRM is a plus.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

Location

Corporate Office, I-9/3, Islamabad
No. of position: 1

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