Marketing Automation Manager (CRM Specialist)

Location: Remote | Full-Time

Company Description

GrowthRune revolutionizes businesses by integrating next-gen AI capabilities into their operations. Our Singular AI engine provides the infrastructural backbone, transforming workflows, automations, and workforce dynamics. By bridging the gap between data and decision-making, we empower companies to leverage AI in an unprecedented, user-friendly manner. Unlock boundless possibilities with our scalable AI solutions and be part of the AI evolution.

Role Description

This is a full-time remote role for a Marketing Automation Manager (CRM Specialist). The primary responsibilities include managing marketing automation tools, executing lead generation campaigns, overseeing marketing operations, and analyzing marketing data to provide actionable insights. The role requires developing and managing CRM strategies, optimizing campaign performance, and ensuring that all efforts align with overall business objectives.

We’re building a next-generation AI-driven platform that connects creators, businesses, and communities. To scale our growth engine, we’re hiring a Marketing Automation Expert (CRM Automation) who can design, implement, and optimize end-to-end marketing automation workflows across CRM and customer journey touchpoints.

This role is ideal for someone who is both technical and creative —comfortable in CRM platforms, email/SMS automation, data segmentation, and building personalized customer journeys that drive engagement and conversion.

🔑 What You’ll Do

• Design, implement, and manage automated CRM workflows (email, SMS, in-app).
• Develop and maintain marketing pipelines across the entire funnel (awareness → engagement → conversion → retention).
• Segment customer data and build personalized nurture campaigns at scale.
• Integrate automation flows with sales and customer success pipelines .
• Build dashboards and reports to track performance (open rates, CTR, CAC, LTV).
• Collaborate with Sales, Partnerships, and Product teams to ensure aligned messaging .
• Continuously A/B test subject lines, copy, CTAs, and workflows .
• Explore AI-driven automation tools to improve targeting, personalization, and reporting.
  

🎯 What Success Looks Like

• Consistently higher engagement rates across email and SMS campaigns.
• Increased lead-to-customer conversion rates through optimized funnels.
• Accurate, automated reporting dashboards with actionable insights.
• Seamless alignment between marketing automation and CRM systems .
• Efficient customer lifecycle journeys that boost retention and lifetime value .
  

✅ What We’re Looking For

• 3–6+ years of hands-on experience in marketing automation and CRM management .
• Deep knowledge of CRM and marketing platforms (HubSpot, Salesforce, ActiveCampaign, or similar).
• Strong understanding of email/SMS deliverability best practices .
• Analytical skills with expertise in reporting, KPIs, and funnel metrics .
• Familiarity with AI-powered marketing tools (ChatGPT, Jasper, automation plug-ins).
• Ability to collaborate with both technical and creative teams .
  

🌟 Bonus Points

• Experience in B2B SaaS or creator economy marketing .
• Knowledge of Zapier, Make (Integromat), or API-based automations .
• Skills in copywriting for email/SMS campaigns .
• Exposure to revenue operations (RevOps) or demand generation.
  

💰 What We Offer

• Competitive salary + performance incentives .
• Ownership of marketing automation at a fast-growing AI startup .
• Remote-first, flexible working culture.
• Opportunity to pioneer next-gen AI-powered marketing automation .

📩 How to Apply

Apply directly on LinkedIn or send your resume + a brief portfolio of past CRM/automation projects to sal@growthrune.com with the subject line: “Marketing Automation Expert (CRM Automation) – LinkedIn.”