Marketing Automation/CRM

Marketing Automation/CRM

Position Overview

We are seeking a highly computer-savvy person to assist our Marketing Team with CRM and Sales automation projects. This role combines customer service skills, project planning, creative marketing and analytical skills, along with problem-solving abilities

Key Responsibilities

• Assists with the planning and implementation of dealer mailings, lead handling, and other CRM-related activities.
• Analyze marketing campaign performance using HubSpot and other analytics platforms to drive strategic decision-making
• Manage and optimize e-commerce initiatives through Shopify, tracking key metrics and identifying growth opportunities
• Maintain marketing databases and ensure data accuracy and integrity
• Assist in planning sales and marketing events
• Assists in the selection and purchase and distribution of promotional items for sales and dealer use
• Create data reports in Excel for key marketing metrics
• Develop and maintain marketing materials with basic graphic design support using Photoshop and Illustrator.
• Collaborate with cross-functional teams to execute integrated marketing campaigns
• Monitor and report on key performance indicators (KPIs) across multiple marketing channels
• Support promotional activities and marketing initiatives from concept through execution
• Troubleshoot technical issues related to marketing tools and platforms

Required Qualifications

• Proficiency in Microsoft Excel and Microsoft Word
• Experience with a CRM or marketing automation techniques
• Exceptional attention to detail with strong organizational skills
• Excellent written and verbal communication skills
• High comfort level with technology and ability to quickly learn new software platforms
• Experience with promotional campaigns and marketing program execution

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience with HubSpot (CRM, Marketing Hub, and/or Sales Hub)
• Hands-on experience with Shopify platform management
• Familiarity with Google Analytics and other web analytics tools
• Knowledge of SEO/SEM best practices
• Working knowledge of Adobe Photoshop or other graphic design software
• Basic HTML/CSS knowledge
• Experience with additional design tools (Canva, Figma, etc.)

Job Type: Full-time

Pay: $20.00 - $24.00 per hour

Expected hours: No less than 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person