Marketing Campaign Specialist

• Why This Role Is Exciting
• Are you a creative storyteller with a passion for driving impact through digital campaigns? At Daniels Health, we’re not just marketing—we’re reshaping how healthcare organizations think about sustainability, safety, and innovation. As our Marketing Campaign Specialist, you’ll take the lead on building, managing and launching multi-channel campaigns that engage, nurture and convert, working with team members to develop themes and create the frameworks and templates that bring them to life. 
  
  

• Join a mission-driven company that’s making healthcare safer and greener—one campaign at a time
  
  

• What You’ll Do
• You’ll collaborate with our sales, creative, and broader marketing team to ensure content and tactics align with strategy, building full-funnel, multi-channel campaigns that resonate with our audiences. Your work will directly influence brand perception, customer engagement, inbound leads and sales outcomes. 
• Create engaging email templates in Salesforce Account Engagement for conversion, nurturing and re-engagement, working with our content and creative team members to maintain alignment with brand voice 
• Build and manage multi-sequence email campaigns tailored to specific audiences
• Partner with brand managers, the digital team, and content/creative leads to design and optimize landing pages that support campaign-specific user journeys, including tracking, SEO-friendly keywords, and vanity URL creation. 
• Help build and refine prospect audiences, using data in Salesforce along with traffic trends to uncover growth opportunities and drive campaigns that convert. 
• Support the integration of new marketing automation channels for scalability and precision targeting
• Experience managing sales-focused ABM campaigns, understanding commercial goals and target audiences to design tailored nurture journeys, while partnering with sales to analyze results and optimize for revenue impact
  
  
  

• Must-Have Qualifications
• 3–4 years of experience in marketing, with a focus on email and digital campaigns
• Strong communication and creative thinking skills, with a data-informed approach
• Skilled in using project management tools (e.g., Monday.com, Asana, Wrike) to manage multiple campaigns with deadlines and approvals
• Proficiency in marketing automation platforms (e.g., Pardot, Marketo, HubSpot)
• Familiarity with Salesforce
• Expertise in UTM tracking, lead attribution, and campaign analytics
• Deep understanding of brand messaging strategies across the customer journey
• Experience crafting conversion-focused content for full-funnel campaigns
• Comfortable editing content from senior contributors and collaborating cross-functionally
  
  
  

• Nice-to-Have Skills
• Experience working with third-party vendors and external partners
• Comfortable presenting campaign performance and insights in reporting meetings with stakeholders and brand managers
• Background in healthcare, sustainability, or B2B marketing
• Thrives in a dynamic environment, managing multiple brands at once and keeping stakeholders aligned through clear communication and reporting
• Proven experience tying campaign performance to revenue targets, with an understanding of how marketing drives pipeline growth
  
  
  

• Growth & Impact
• This role offers creative autonomy and the chance to shape marketing initiatives that span the entire organization. You’ll be part of a fast-moving, entrepreneurial environment where your ideas can spark real change in healthcare outcomes
  
  

• Our Culture & Values
• At Daniels Health, we believe in collaboration, mutual respect, and open communication. We’re proud of our inclusive culture, where every voice matters and every team member is empowered to grow. From team rituals to wellness initiatives, we prioritize work-life balance and personal development
  
  

• Ready to Apply?
• We’d love to hear from you. If you’re excited by the idea of blending creativity with strategy to make a real impact, apply today. Our hiring process includes a brief screening, followed by interviews with our marketing and leadership teams, and an exciting content challenge
  
  

• Let’s build something meaningful together
  

Learn more about us and our mission!

Daniels Health & Sharpsmart is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Daniels Health & Sharpsmart prohibit discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. Daniels Health & Sharpsmart  conforms to the spirit as well as to the letter of all applicable laws and regulations.