Marketing & Client Liaison / Field Specialist (Home Care – Non-Medical)

Marketing & Client Liaison / Field Specialist (Home Care – Non-Medical)

Come serve the underserved!
FootPrints Home Care provides Peace of Mind for families by caring for their loved ones in the Albuquerque Metro and Rio Rancho areas. We have been faithfully serving seniors since 2005.

We are seeking a full-time Marketing & Client Liaison / Field Specialist to join our team! This role is ideal for someone who enjoys connecting with people, building relationships, and representing a mission-driven home care organization in the community.

Job Summary

The Marketing & Client Liaison / Field Specialist is responsible for:

• Community outreach and relationship-building
• Conducting in-home assessments, consultations, and start-of-care visits
• Representing FootPrints Home Care to referral partners
• Supporting families through the onboarding process
• Communicating between clients, caregivers, and the office team
• Participating in the on-call rotation
• Supporting general office operations as needed

This is a client-facing, field-focused role that blends marketing outreach with hands-on support for new clients and referral sources. It requires excellent communication skills, professionalism, and a desire to grow alongside a highly respected local agency.

Compensation & Benefits

• Salary: $45,000 annually
• Performance and Task-Based Bonus Structure
• 90-Day Performance Evaluation with opportunity for advancement
• Health, dental, vision insurance
• 401(k)
• Paid Time Off
• Mileage reimbursement for field work
• Ongoing training and professional development
• Employee referral bonuses
• Birthday & anniversary recognition

Qualifications

• High School Diploma or GED required
• Must be 18 years or older
• Must pass a background check
• Prior experience in home care, senior services, healthcare, or customer-facing work (1 year preferred)
• Marketing, sales, or community outreach experience preferred but not required
• Reliable transportation & smartphone required
• Strong computer skills (MS Office, CRM/scheduling software experience preferred)
• Excellent written and verbal communication
• Professional presentation and ability to represent FootPrints in the community
• Ability to work independently, problem solve, and adapt
• Comfortable entering client homes and traveling locally
• Ability to manage job-related stress with maturity
• Strong interpersonal skills and a heart for serving seniors and their families

ResponsibilitiesMarketing & Outreach

• Build and maintain referral relationships with hospices, hospitals, senior facilities, rehab centers, and community partners
• Conduct regular visits, drop-ins, follow-ups, and presentations
• Represent FootPrints at networking events, community activities, and partner meetings
• Participate in marketing initiatives, campaigns, and material distribution
• Track referral activity and collaborate with leadership on growth strategies

Client-Facing Duties

• Conduct in-home assessments, consultations, and start-of-care visits
• Create or update client care plans
• Discern client care needs, preferences, and service requirements
• Perform quality visits as needed
• Maintain communication with clients, families, and the care team
• Report changes in client condition or needs to the office

Office Support & Coverage

• Assist with answering phones and providing customer service
• Support onboarding processes for caregivers when needed
• Participate in the on-call rotation (shared)
• Maintain accurate documentation and timely updates
• Assist with general office tasks and help maintain a clean, professional workspace

About FootPrints Home Care

FootPrints exists to bless and bring peace of mind to the families we serve. Our purpose is to add value to everyone we come into contact with and to be a one-stop resource for all of our clients’ needs. We seek to bless our clients by providing the highest quality service delivered by the highest quality caregivers.

Our vision is to be THE STANDARD by which all home care providers are measured in New Mexico—resulting in:

• The Highest Quality
• Excellent Stewardship
• The Best Place to Work

We have been recognized as one of Albuquerque’s Top Workplaces in 2012–2017 and 2023-2024, and a Best Place to Work by Albuquerque Business First.

How to Apply

Please submit:

• A completed application
• A resume with up-to-date work history

You may also apply on our company website:
https://form.jotform.com/212376111200134

Job Type: Full-time
Work Remotely: No

Job Type: Full-time

Pay: $45,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you able to pass a drug screen and background check? (Applicants with prior felony convictions are ineligible for hire)

Education:

• High school or equivalent (Preferred)

Experience:

• Computer skills: 1 year (Preferred)
• Home Care Scheduling: 1 year (Required)
• Senior care: 1 year (Required)

Work Location: In person