Marketing & Communications Assistant

About Tianyu Arts & Culture Inc.

Tianyu Arts & Culture Inc. is a leading producer of large-scale lantern festivals and immersive cultural light experiences across the United States. We partner with zoos, botanical gardens, and cultural institutions to create family-friendly nighttime art experiences that blend tradition, innovation, and visual storytelling.

Position Overview

Tianyu Arts & Culture Inc. is seeking a motivated and detail-oriented Marketing & Communications Assistant to support our social media operations and customer communications.

This is an entry-level position ideal for candidates with at least one year of experience in marketing, communications, or social media management who are looking to grow within a dynamic event production company.

The role focuses on daily social media execution, influencer coordination, cross-team communication, and marketing support.

Key Responsibilities

Social Media Management

• Manage daily content posting, scheduling, and engagement across platforms including Facebook, LinkedIn, TikTok and YouTube.
• Monitor comments, direct messages, and assist with timely customer communication and engagement.
• Track performance metrics and assist in reporting social media results.
• Ensure all content aligns with Tianyu’s brand voice and campaign strategy.

Influencer & Partnership Support

• Assist in coordinating collaborations with influencers and online creators.
• Support outreach, content approvals, scheduling, and deliverable tracking.
• Help ensure influencer content aligns with marketing objectives and deadlines.

Agency & Internal Coordination

• Serve as an internal liaison for collaboration with external marketing partners (e.g., Jive and other agencies).
• Help communicate marketing direction, timelines, and asset needs clearly across teams.
• Organize and manage marketing materials to ensure smooth workflow.

Creative & Content Support

• Assist with basic graphic design and video editing tasks as needed.
• Prepare and organize visual assets and marketing materials.
• Support livestream promotion and digital campaign amplification efforts.

Qualifications

• Bachelor’s degree in marketing, Communications, Media, or related field preferred.
• Minimum 1 year of relevant experience in social media, digital marketing, or communications (internship experience counts).
• Strong understanding of social media platforms and content best practices.
• Basic design and video editing skills (Canva, Adobe Creative Suite, CapCut, or similar tools).
• Excellent written communication skills in English (Chinese language skills are a plus).
• Highly organized with strong attention to detail.
• Ability to manage multiple projects in a fast-paced environment.

What We’re Looking For

• A proactive self-starter who is eager to learn and grow.
• Strong communication skills and ability to work cross-functionally.
• Interest in arts, culture, live events, or experiential marketing.
• Comfortable working during event seasons with flexible timelines when needed.

Growth Opportunity

This role provides hands-on exposure to multi-city event marketing campaigns, agency collaboration, and experiential brand promotion, with opportunities for growth within the marketing team.

Pay: From $63,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person