Marketing & Communications Associate

Essential Job Functions and Duties

• Marketing Reporting & Analytics
• Prepare and deliver monthly and quarterly marketing reports across all channels, including:
• Social media performance (in coordination with external digital partners)
• Email marketing metrics (open rates, click-through rates)
• Advertising placements and impressions
• Website and campaign performance
• Compile and track all marketing initiatives into a centralized reporting system, reflecting a full “agency-style” view of marketing efforts
• Maintain and update a monthly marketing analytics dashboard, ensuring completion by the first Friday of each month
• Collect and organize reporting inputs from internal team members and external marketing partners
• Marketing Communications
• Write, edit, and prepare marketing communications including:
• Newsletters (eCRM)
• Blog posts
• Press releases
• Promotional campaigns and announcements
• Collaborate with internal team members and external partners to gather information and ensure accuracy of communications
• Work closely with the Graphic Designer to produce finalized, on-brand marketing materials
• Ensure all communications are completed and distributed on schedule
• Marketing Operations & Organization
• Audit, organize, and maintain the Marketing Department’s Google Drive and file structure, including:
• Marketing assets (photos, videos, creative files)
• Reports and dashboards
• Campaign documentation and archives
• Establish and maintain scalable systems for document organization and version control
• Ensure all marketing resources are easily accessible and properly maintained for internal use
• Budget Tracking & Administrative Support
• Track monthly marketing budget actuals, invoices, and departmental spend
• Maintain organized records of marketing expenses and supporting documentation
• Provide administrative support to the Director of Marketing & Business Development, including:
• Calendar management and meeting coordination
• Travel planning and logistics
• Task tracking and prioritization support
• Act as a second set of eyes to ensure deadlines, deliverables, and internal requests are completed on time
• Departmental Support
• Support the Marketing Coordinator and broader marketing team with organizational and operational needs
• Assist in preparing documentation, tracking materials, and supporting execution of marketing initiatives
• Provide internal coordination to ensure alignment across marketing efforts

• Strong written and verbal communication skills with an emphasis on professional and creative writing
• Excellent organizational and time management skills with strong attention to detail
• Strong analytical skills with the ability to compile, interpret, and present data clearly
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Proactive, self-motivated, and highly dependable
• Strong problem-solving skills and ability to work independently
• Ability to maintain a high level of accuracy and follow-through
• Maintain a positive work atmosphere and interaction with customers, co-workers, and management
• Ability to handle emergency situations calmly

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field required
• Strong proficiency in:
• Google Workspace (Docs, Sheets, Drive)
• Microsoft Office (Excel, PowerPoint)
• Strong writing ability required (portfolio or examples preferred)
• Ability to work on multiple projects simultaneously while maintaining organization and accuracy
• Excellent people and communication skills, both written and verbal are necessary to the success of this position
• Must be a licensed driver with a good driving record (subject to MVR)
• Physical Requirements:
• Must be able to work in non-climate-controlled environment where ambient air temperature can exceed outside air temperature occasionally
• Must be able to bend at waist and knees and stand for extended periods of time
• Must be able to lift 50 pounds when necessary
• This is a safety sensitive position

Preferred Education and Experience

• Internship or prior experience in marketing, communications, or administrative support
• Background in journalism, creative writing, or communications strongly preferred
• Familiarity with WordPress or content management systems is a plus
• Basic understanding of SEO principles is a plus
• Marine, boating, or action sports industry experience or interest is a plus

Additional Eligibility Requirements

Must be a licensed driver with a good driving record (subject to MVR)

Work Schedule / Travel