Marketing Communications Content Specialist

POSITION SUMMARY:

We are seeking a detail-oriented, highly capable Marketing Communications Content Specialist to join the Lightera MarCom team. This role is responsible for planning, writing, editing, and managing high-quality content that aligns with Lightera's brand voice, messaging, and trademark standards across multiple channels. The ideal candidate can translate technical product information into clear, customer-relevant content and work effectively with Product Line Managers (PLMs), Marketing, Sales, Legal, and IT to deliver content that is accurate, compliant, and ready to publish.

EDUCATION and EXPERIENCE:

Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience). 3–5+ years of experience in marketing communications, B2B content, product marketing content, or a similar role. A portfolio of relevant writing samples (web pages, product collateral, articles, press releases) is required.

ADDITIONAL QUALIFICATIONS: (Preferred qualifications, certifications, and/or licenses)

• Experience supporting B2B manufacturing, technology, telecommunications, or engineered products
• Familiarity with SEO tools and workflows (e.g., keyword intent, metadata, on-page optimization)
• Experience working within a CMS (WordPress preferred) and collaborating with web teams
• Experience with Salesforce and/or Salesforce Account Engagement (Pardot)
• Basic HTML knowledge and understanding of web content structure (preferred)
• Experience working with global/regional stakeholders and content localization processes (preferred)

ESSENTIAL RESPONSIBILITIES:

Collaborate with Product Line Managers (PLMs), Marketing, and subject matter experts to create and manage content for:

• Website pages, landing pages, and product pages
• Marketing materials (product descriptions, datasheets, brochures, solution briefs)
• Advertising and campaign content (email, social copy, banners, paid ads)
• Articles and written content supporting internal and external communications
• Press releases and announcements in coordination with MarCom leadership

Ensure all content adheres to:

• Lightera brand voice, tone, and messaging guidelines
• SEO best practices (structure, headings, metadata, internal linking, readability)
• Proper trademark usage and Legal/compliance requirements
• Create, maintain, and update product content assets and records in Salesforce
• Manage content development workflows including briefs, inputs, drafts, reviews, revisions, and final approvals to meet deadlines and reduce rework

Adaptability & Problem-Solving

• Quickly learn new tools, processes, and product/market context
• Operate effectively in a fast-paced, evolving environment with multiple stakeholders and shifting priorities
• Identify bottlenecks early (e.g., approvals, missing inputs) and propose solutions to keep work moving

Brand Voice & Tone Management

• Maintain consistent voice, tone, terminology, and messaging across channels and audiences
• Apply editorial rigor: clarity, structure, grammar, accuracy, and audience-appropriate language
• Support continuous improvement of templates, messaging frameworks, and style guidelines

Basic HTML/CMS Knowledge (Optional but valuable)

• Working knowledge of web publishing principles and CMS platforms (WordPress preferred)
• Ability to format and publish content or partner effectively with web publishing resources

Cross-Functional Collaboration

• Work effectively with Legal, IT, Marketing, and Sales to ensure content is accurate, compliant, and delivered on schedule
• Communicate clearly
• Coordinate with designers to ensure copy and visuals work together and remain consistent with brand standards

KNOWLEDGE, SKILLS, ABILITIES:

• Excellent writing, editing, and proofreading skills with strong attention to detail
• Ability to translate technical or complex information into clear, customer-relevant content
• Strong communication and interpersonal skills; confident working across functions and levels
• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously
• Proficiency with tools and platforms such as Microsoft 365, SharePoint, and Adobe Acrobat/Adobe tools
• Familiarity with Salesforceincluding Account Engagement, and asset management
• SEO fundamentals and web writing best practices

Graphic Design Awareness

• Understanding of basic design principles to collaborate effectively with designers
• Ability to review layouts for readability, consistency, and brand alignment

GENERAL EXPECTATIONS:

• Demonstrate effective communications (verbal, written) skills
• Proficient with MS Office Suite
• Maintain discretion when working with confidential and proprietary information
• Strict adherence to Company safety policies and procedures
• Exhibit Lightera “Standards of Conduct”