Marketing Communications Manager

Role Summary :

The Marketing & Communications Manager is responsible for developing and executing strategic marketing initiatives that elevate brand awareness, drive customer acquisition, and support overall business growth. The ideal candidate must have a strong grasp of the beauty industry, digital platforms, customer behavior, and emerging market trends.

Key Responsibilities :

Strategic Marketing & Brand Management

• Plan and implement marketing strategies aligned with business goals.
• Analyze market trends, customer insights, and competition to refine marketing direction.
• Maintain and enhance Sisters Beauty Lounge’s brand identity across all channels.
• Oversee the creation of compelling content, including visuals, videos, and written materials.

Digital & Performance Marketing

• Manage all digital marketing activities including SEO, SEM, social media, and email marketing.
• Use platforms such as Klaviyo and have working knowledge of Mailchimp or HubSpot.
• Optimize the website for user experience and drive online engagement and conversion.
• Track campaign performance and adjust strategies based on analytics and KPIs.

Customer Acquisition & Retention

• Develop initiatives to attract new clients and retain existing ones through loyalty and referral programs.
• Collaborate with the operations team to ensure consistent brand experience at all customer touchpoints.
• Leverage customer data to create segmented, personalized marketing efforts.

Business Development & Collaboration

• Identify growth opportunities, new markets, and partnership avenues.
• Contribute to pricing strategies with finance for competitiveness and profitability.
• Support business expansion through strategic events and activations.

Communication & Stakeholder Alignment

• Collaborate with the graphic designer to execute online and offline marketing campaigns.
• Present strategies and performance updates to key stakeholders across operations, finance, and leadership.
• Representing the brand at relevant industry events and networking forums.

Preferred Qualifications & Skills:

• 5+ years of experience in marketing, preferably in the beauty or lifestyle industry.
• Hands-on experience in digital platforms, content planning, and campaign execution.
• Prior experience working in or helping build start-up environments is highly preferred.
• Strong analytical, communication, and project management skills.
• Fluency in English; Arabic is a plus.