Marketing & Communications Specialist - Genesee Community College

Location: Batavia, NY Category: Administrative/Professional Posted On: Wed Sep 10 2025 Job Description:

GENERAL FUNCTIONS

The Marketing & Communications Specialist, under the supervision of the Assistant Director of Marketing & Communications, supports a comprehensive, integrated marketing and communications program that fosters outstanding relationships between the College and residents of the regional community, as well as members of other College constituencies.

The Specialist also successfully maintains an active project portfolio supporting faculty, staff, and department colleagues.

SPECIFIC RESPONSIBILITIES

Collaborate with faculty and staff members about marketing needs.

Develops written copy and graphics for numerous publications as directed by Assistant Director.

Serves as a resource to faculty and staff on branding and identity issues.

Plan and design multiple concept sketches for projects and campaigns.

Develop and edit written, photo, and video content for departmental and campus-wide needs.

Supports the brand monitoring of the College's website.

Assists in the management of the photo and video library.

Provides photo and video event coverage as needed among department team.

Supports and maintains communication with external contract resources such as printers and advertising partners.

Represents the Assistant Director of Marketing & Communications at events and meetings as directed.

Performs other related duties as requested.

Job Requirements:

Education

Minimum of an Associate's degree required. Bachelor's preferred.

Experience

Experience (minimum of 3 years' with an Associate's degree) in marketing and communications fields such as: media press release development, general writing, publications, video and photo editing, presentation deck building, etc.).

Proficiency in marketing and communications software programs such as Adobe Creative Suite, Canva, and Microsoft Office Suite.

Special Skills

Self-starter. Ability to manage multiple tasks and priorities, and deadlines. Strong technology skills. Outstanding communication and interpersonal skills. Ability to work effectively in a process-oriented, collaborative environment. Ability to work on projects for internal and external audiences. Must be able to demonstrate a strong commitment to inclusion of all campus constituents.

Additional Information:

RELATIONSHIPS

Position reports to Assistant Director of Marketing & Communications Position collaborates closely with other staff members engaged in marketing and communication activities.

SALARY AND CONDITIONS OF EMPLOYMENT

This is a full time, year-round position at 35 hours per week and is compensated at a rate of $43,868.98/annual. Position requires some evening and weekend duties. Salary, benefits and conditions of employment are as set by the GEA contract.

BENEFITS:

NYS Retirement
Comprehensive Health and Dental Insurance through Independent Health and Delta Dental
FSA
20 vacation days annually, 24 days' sick, 4 personal days and several holidays annually
May use up to 10 sick days for family illness
GCC Tuition Waiver for employee and dependents
SUNY Tuition assistance at 4-year institutions
Access to the Employee Assistant Program (EAP)
Access to the fitness center, pool, studio, walking trails and more at the Richard C. Call Arena