Marketing Content Manager

Marketing Content Manager

Location: Buckhead

Class: Full-Time

Exemption Status: Exempt

Reports To: VP of Marketing

At Construction Resources and its affiliated companies, we are more than a distributor—we are a trusted partner to designers, builders, remodelers, and homeowners. For over 50 years, we've delivered integrated solutions that help turn ideas into reality across residential, multi-family, and commercial projects.

Our success is built on collaboration, craftsmanship, and a commitment to excellence. Whether you contribute on the design floor, in operations, or in the field, you'll be part of a dedicated team that values people, quality, and continuous growth.

Our affiliated brands include Cancos, UMI/Opustone, and Bell Cabinetry.

POSITION OVERVIEW

The Marketing Content Manager plays a pivotal, hands-on role in developing and executing content strategies that bring Construction Resources' brand story to life across every channel. This role drives awareness, engagement, and lead generation by producing high-quality, consistent content that connects our products, showrooms, and people to our audiences. Working closely with the Marketing VP and broader marketing team, this position ensures every campaign, post, and publication is on brand, on time, and impactful.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with overall marketing and business goals.
• Manage content planning, creation, and publishing across website, social media, email, video, blog, and paid media.
• Partner with the creative, digital, and event teams to produce compelling, story-driven content that highlights CR's showrooms, product categories, and customer experience.
• Maintain brand consistency in tone, visuals, and messaging across all platforms.
• Lead the editorial and campaign calendars, ensuring all deliverables meet deadlines and quality standards.
• Oversee and grow CR's social media presence across key platforms (Instagram, LinkedIn, Facebook, etc.).
• Collaborate with team members and external partners to capture, organize, and repurpose content from photo/video shoots, events, and showroom activities.
• Manage posting schedules, engagement, and analytics to optimize performance and audience growth.
• Work with the Digital Director and RevOps Director to plan, execute, and measure email and digital campaigns that drive lead generation and conversion.
• Collaborate across marketing functions including creative, digital, strategy, and events team to ensure campaigns are cohesive, visually engaging, and data driven.
• Partner with showroom and sales teams to collect stories, testimonials, and content that reflect the CR brand experience.
• Coordinate with PR and strategy partners to extend content into earned media, newsletters, and digital outreach.
• Attend and support company events, including some travel to CR Design Centers and partner locations as required.
• Track and analyze content and campaign performance using Google Analytics, HubSpot, and social insights.
• Apply SEO best practices and continuously optimize content based on engagement data and business priorities.
• Conduct content audits to identify opportunities to refresh or repurpose high-performing assets.
• Manage and guide freelancers or contractors as needed to deliver on brand and timeline.
• Foster a collaborative, hands-on environment across all marketing disciplines.
• Report regularly on progress, performance, and key initiatives.
• Perform other duties as assigned.

Experience & Skills

• Bachelor's degree in marketing, Communications, Journalism, or related field.
• 4+ years of experience in content marketing, digital, or social media roles.
• Strong writing, editing, and storytelling skills with proven results in brand-building content.
• Experience managing multi-channel content calendars and campaigns.
• Experience managing social media accounts, analytics, and community engagement.
• Proficiency with CMS, SEO, analytics, and CRM/marketing automation tools (HubSpot preferred).
• Excellent collaboration and project management skills in a fast-paced, team-oriented environment.

Competencies

• Hands-on execution and follow-through.
• Strategic thinking balanced with creativity and practicality.
• Collaboration and relationship-building across teams.
• Analytical mindset with data-informed decision-making.
• Adaptability and continuous learning.
• Leadership and accountability for results.
• Customer-centric and brand-focused storytelling.