Marketing Content Specialist

About Horter Investment Management, LLC

At Horter, we’re passionate about connecting with clients through meaningful, client-focused solutions. Our team values creativity, engagement, and relationship-building to fuel growth. Join us as a Marketing Content Specialist to craft compelling content and foster connections that drive our success.

The Opportunity

As our Marketing Content Specialist, you’ll be the creative force behind our prospect and client engagement efforts. You’ll design captivating materials, develop multi-channel marketing funnels, and manage outreach to convert leads into clients while enhancing retention through events and referrals. Working closely with the Marketing Operations and Client Relations Teams, you’ll refine strategies based on data insights to support our growth in Cincinnati and in new markets.

What Makes This Role Unique

• Creative Influence: Your content shapes our brand and drives prospect/client engagement across multiple channels.
• Client Connection: You’ll build trust through direct outreach and events, turning leads into long-term relationships.
• Flexible Creativity: From seminars to digital campaigns, you’ll craft diverse content while adapting to data-driven insights.
• Growth Impact: Your scalable content supports our expansion, with opportunities to lead creative strategies in new markets.

Key Responsibilities

• Prospecting Materials: Create visually appealing and informative seminar and meeting materials (e.g., handouts, branded items, strategy documents) to attract prospects.
• Digital Content: Develop content to boost visibility and engagement across digital and traditional channels (e.g., digital funnels, website content, social media, SEO, and local PR campaigns).
• Prospect Engagement: Handle pre-seminar qualifying and confirmation outreach along with post-seminar follow-up in alignment with funnel strategies to nurture leads toward conversions.
• Client Engagement: Design referral programs, newsletters, and events (e.g., client appreciation, holiday gatherings) to boost retention, generate referrals, and create cross-sales opportunities.
• Content Optimization: Centralize messaging across phone, funnels, and digital channels for brand consistency, generating targeting/retargeting data points to enhance lead nurturing.

Who You Are

• Creative Storyteller: You craft compelling messages that resonate with diverse audiences.
• Digital-Savvy: Skilled in digital marketing, social media, SEO, and content creation tools.
• Client-Focused: You excel in building trust and fostering relationships through engagement.
• Adaptable: You thrive in balancing creative, outreach, and strategic tasks.
• Collaborative: You work effectively with analytical teams to refine content strategies.

Why Join Us

• Creative Impact: Shape our brand and client relationships through innovative content.
• Career Growth: Develop skills in content strategy and engagement with expansion opportunities.
• Supportive Team: Join a collaborative culture that values creativity and client success.
• Competitive Compensation: Salary of $45,000–$60,000 per year based on work experience, plus the opportunity for performance-based bonuses.
• Benefits: 401(k) with matching, dental/health/vision insurance, paid time off.
• Location/Job Type: Full-time, in-office; 11726 Seven Gables Road, Cincinnati, OH 45249.
• Schedule: Monday–Friday, 8:30 AM–5:00 PM, with occasional additional hours for events.

Apply Now

Step into a dynamic role at Horter Investment Management where your creativity fuels client connections and business growth. Collaborate with a forward-thinking team dedicated to innovation and outstanding service. Apply today to join our team as our Marketing Content Specialist and advance your career in a supportive environment focused on expansion and success!

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Ability to Commute:

• Cincinnati, OH 45249 (Required)

Work Location: In person