Marketing Coordinator

Company: LumaDent

Location: 10437 Double R Blvd, Reno, NV 89521

About Us:

LumaDent is a leading provider of high-quality dental illumination solutions, loupes, and accessories, committed to enhancing the precision and efficiency of dental professionals worldwide. Our mission is to innovate and deliver cutting-edge products that revolutionize the dental industry, ensuring better patient care and practitioner experience.

Role Overview:

Join LumaDent as a Marketing Coordinator you’ll help pave the way for our digital prominence. Your role? Seeing the big picture. Do you have the ability to be creative and analytical? Can you weave compelling narratives that resonate with our audience while strategically positioning us in the online spotlight? As a Marketing Coordinator at LumaDent, you'll play a pivotal role in amplifying our online presence through strategic content creation and optimization. Your focus will be on producing engaging, high-quality content that aligns with our brand, targets relevant keywords, and enhances our visibility across search engines.

Responsibilities:

• Create and execute a comprehensive content strategy that aligns with SEO goals, incorporating keyword research, competitive analysis, and industry trends.
• Develop and optimize website content, blog and social posts, product descriptions, and other digital assets to improve organic search rankings.
• Collaborate cross-functionally with marketing, dev, and product teams to ensure content meets brand standards and marketing objectives.
• Conduct keyword research to identify opportunities for content creation and optimization.
• Monitor and analyze website performance metrics using tools like Google Analytics + Google AdWords to assess the effectiveness of content strategies.
• Stay up-to-date with SEO best practices and algorithm updates, adapting strategies accordingly.

Requirements:

• Proven experience (2-3 years) in content creation with a strong focus on SEO optimization.
• Proficiency in SEO tools like SEMrush, Moz, or Ahrefs.
• Excellent writing and editing skills with a keen eye for detail.
• Understanding of on-page and off-page SEO strategies.
• Familiarity with HTML, CSS, and content management systems (e.g., Webflow).
• Strong analytical skills to interpret data and draw actionable insights.
• Ability to work both independently and collaboratively in a fast-paced environment.
• A passion for staying abreast of industry trends and evolving SEO practices.
• Familiarity with creative software such as Canva Pro and Adobe Creative.
• Familiarity with social media and social tools such as Buffer.

Technical Skills

• Analyze sales data and ability to conduct market research
• Create promotional/marketing materials for web and social media
• Carry out marketing and social media campaigns
• Evaluate market trends and identify key target audiences
• Ability to set marketing goals
• Competency in web tools like HTML, CSS, JavaScript
• Ability to manage SEO/SEM
• Ability to manage individual projects and meet deadlines
• Strong communication skills

Benefits:

• Opportunity for professional growth and development.
• A dynamic and collaborative work culture.
• Chance to contribute to innovative solutions within the dental industry.

How to Apply:If you're enthusiastic about being a Marketing Coordinator and eager to launch your career in a creative and dynamic environment, we'd love to hear from you. Please submit your resume and a cover letter explaining your interest in the Marketing Coordinator role at LumaDent.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Benefits:

• Paid time off

Work Location: In person