Marketing Coordinator

Marketing Coordinator

Potter Orthodontics has an opening to join our exceptional Team!

Looking for: People who are hard-working, joyful, and happy, who love to help others

gain confidence through an amazing smile!!

Looking for: People who love to give 100 percent every single day and are willing to learn from mistakes and not make excuses for them!

Looking for: People who love to laugh and love humor!

Looking for: People who are annoyingly positive, energetic

Looking for: People who genuinely like to help their team members because they understand the joy that comes with working with an awesome team!

If you are one of THESE people, then keep reading... Potter Orthodontics is looking for someone just like you!

SKILLS/REQUIREMENTS:

● Joy: Genuinely happy person!

● Laughter: Ability to laugh at yourself and with others!

● Confidence: Like Elle Woods applying to Harvard, “like it’s hard?”

● Curious: Want to know Why things are done, not just how or what is done.

● Teamwork: Work within and contribute to a team! No Lone Rangers, just team builders!

● Playful Spirit: Can have fun and also keep it professional

● Good singing voice: Willing to belt out your best karaoke version of “My Heart Will Go On” while taking incredible patient photos (J/K)!

● Teachable: Ability and desire to learn and to strive to better each and every day!

All the above is about finding the right person! We will train the skills! Some of the skills you will be learning are listed below:

● Strong communication skills: A marketing coordinator must have excellent communication skills to effectively interact with patients, prospects, and other team members. They should be able to communicate clearly and confidently, listen actively, and provide clear instructions to patients and prospects.

● Customer service skills: As the first point of contact for patients and prospects, a marketing coordinator should be able to provide excellent customer service. They should be friendly, empathetic, and patient while addressing patients' needs, queries, and concerns.

● Time management skills: The marketing coordinator must be able to manage their time effectively. They should also be able to prioritize tasks and manage their schedule efficiently.

● Organizational skills: The marketing coordinator must be organized to maintain accurate patient records, appointment schedules, and follow-up calls. They should also be able to manage their work area effectively, keeping it clean and organized.

● Computer skills: A marketing coordinator must be proficient in using a computer, internet, and scheduling software. They should be able to navigate various websites, databases, and scheduling systems quickly.

● Sales skills: A marketing coordinator should be able to identify potential sales opportunities and close them effectively. They should be able to upsell and cross-sell services offered by the orthodontic practice.

● Attention to detail: A marketing coordinator must be detail-oriented to ensure that they schedule appointments accurately, take down the correct patient information, and follow up on leads effectively.

● Multitasking skills: A marketing coordinator must be able to handle multiple tasks simultaneously, including answering phone calls, scheduling appointments, and updating patient records.

● Flexibility: A marketing coordinator must be able to adapt to changes in schedules, patient cancellations, and rescheduling requests.

● Positive attitude: A marketing coordinator must maintain a positive attitude and remain calm and professional, even during high-pressure situations. They should also be able to work well in a team environment and contribute to a positive work culture.

Please introduce yourself with a cover letter as well as a current resume to be considered and send to potterorthodontics@yahoo.com.

Thank you, and we look forward to meeting you!

```Duties```
- Develop and implement marketing strategies to promote our products and services
- Create engaging content for various marketing channels, including social media, website, and email campaigns
- Conduct market research to identify trends and opportunities
- Collaborate with cross-functional teams to coordinate marketing campaigns and initiatives
- Monitor and analyze the performance of marketing campaigns and adjust strategies as needed
- Manage and update company website using WordPress or other content management systems
- Assist in the planning and execution of events, trade shows, and other promotional activities
- Track and report on key metrics to measure the effectiveness of marketing efforts

```Qualifications```
- Proven experience in copywriting, social media marketing, product management, performance marketing, or related roles
- Proficient in using WordPress, Google Analytics, and other digital marketing tools
- Familiarity with e-commerce platforms and online advertising sales is a plus
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent written and verbal communication skills
- Ability to manage multiple projects simultaneously and meet deadlines
- Experience with budgeting for marketing campaigns is preferred
- Knowledge of print advertising is a plus

Please note that only qualified candidates will be contacted for further consideration.

Job Type: Full-time

Work Location: In person